|  | Author: Dan Roam
Publisher: Portfolio Hardcover
List Price: $26.95
Buy New: $13.93
as of 11/24/2009 20:50 CST details
You Save: $13.02 (48%)
New (36) Used (17) from $13.94
Seller: sebebooks
Rating:  111 reviews
Sales Rank: 2070
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 1
Pages: 278
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 7.1 x 7.1 x 1
ISBN: 1591841992
Dewey Decimal Number: 658.403
EAN: 9781591841999
ASIN: 1591841992
Publication Date: March 13, 2008
Availability: Usually ships in 1-2 business days
Condition: Hardcover, 2008 copyright, portfolio publisher, dj has shelf wear.
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| Customer Reviews:
Showing reviews 26-30 of 111
 La comunicación simple es más efectiva April 26, 2009
Pablo R. Casanova
1 out of 2 found this review helpful
La idea de comunicar a través de imagenes sencillas, es la esencia del mensaje del libro. Creo que la reflexión que plantea el autor es valiosa y novedosa, y nos ayuda a alcanzar una mayor efectividad en los mensajes que queremos transmitir.
Vale la pena permitirnos esta reflexión sobre "pensamiento visual", es un concepto muy intuitivo y que puede aplicarse a tematicas muy variadas como ser educación, negocios, etc. Ademas estos conceptos son también muy faciles de entender por los chicos, ya que también aplica a la educación infantil.
Un libro de consulta permanente que deberíamos tener en la biblioteca todos aquellos a los que nos apasiona la problemática de la comunicación de mensajes en los grupos sociales.
Vision that is portable April 18, 2009
David Tilma (Madison, WI)
1 out of 1 found this review helpful
If you're someone who needs to cast vision for others (leaders, sales force, teachers, trainers) then this book is for you. If you have a vision, but you're struggling to get others to capture a passion for it this resource may help you begin to bridge the divide. It is especially for folks who say, "I can't draw." That probably means you're not oriented to visual input, but a large percentage of the population is. Get this book and apply the principles to see your connections increase. Pictures are persuasive!
 Good book but not for the kindle April 6, 2009
Patricia L. Ferdinandi (Montclair NJ)
3 out of 3 found this review helpful
Having been in the same role for about 25 years, I appreciated and agreed with Dan Roam's approach. The tool of drawing (and sometimes actually on the back of the napkin) has come in handy when talking with anyone in the corporate ranks. Dan Roam's specific approach is clear and precise. I plan on adding it to my own when the time arises.
Only problem ... buy the book in hard/soft cover. The diagrams are EXTREMELY hard to read on the kindle 2.0.
 Not readable on iPhone April 3, 2009
S. Ward (san francsico, california, United States)
1 out of 4 found this review helpful
The book discusses some interesting ideas. Unfortunately, those ideas are explored with drawings (which makes sense given the subject) that are totally illegible using Kindle for iPhone.
A complete waste of money.
 Positioning Ideas, Companies, and Movements April 1, 2009
Shawn Dolley (Arlington, VA USA)
2 out of 2 found this review helpful
Back of the Napkin is a book about transforming and energizing business communication. Through modeling a tight functional process for imagineering drawings from business problems, the author gives non-artists a chance to communicate better. In our age where virtually every important (and most unimportant) business meetings are anchored by a slide presentation, a book like this is almost too little too late. With the rise of books like 'Beyond Bullet Points' and other articles and efforts to transform the excruciating 'bulleted lists' we see every day, Back of the Napkin goes one step further. It takes an everyday businessperson and artistic layman and makes them dangerous--someone who can communicate just as well with pictures. This is a must read for all you PowerPoint Jockeys (which today is probably at least 50% of all businesspeople), as well as any graphic artists who work for business clientele.
Showing reviews 26-30 of 111
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