|  | Authors: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Publisher: Free Press
List Price: $25.00
Buy New: $13.55
as of 11/23/2009 23:11 CST details
You Save: $11.45 (46%)
New (39) Used (17) from $10.50
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Rating:  109 reviews
Sales Rank: 4470
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 8.1 x 5 x 1.1
ISBN: 1416570969
Dewey Decimal Number: 658.45
EAN: 9781416570967
ASIN: 1416570969
Publication Date: June 10, 2008
Availability: Usually ships in 1-2 business days
Condition: Absolutely Brand New & In Stock. 100% 30-Day Money Back. Direct from our warehouse. Ships by USPS. 1+ million customers served-In business since 1986. Happy Customers is Our #1 Goal. Toll Free Support
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| Customer Reviews:
Showing reviews 21-25 of 109
 Who wouldn't say Yes...to some mind candy! December 26, 2008
Marshall A. Ronco (Massachusetts, USA)
0 out of 1 found this review helpful
This little book is a captivating compilation of persuasive tid-bits, facts, and findings into the world of human behavior and how to get to that powerful word...YES!
This is a gold-mine addition to the original book that brought widespread fame to Dr. Cialdini, The Psychology of Influence.Influence: The Psychology of Persuasion (Collins Business Essentials)
Influence: Science and Practice (5th Edition)
For any copywriter, marketer, or entrepreneur who is in the need of influencing readers or prospects to become buyers this is a must read! This book is a must have for your business library. One little tid-bit of persuasion will more than pay for your small investment sum of time and money!
 Completely Satisfied December 22, 2008
L. Medici
0 out of 2 found this review helpful
The book shipped very quickly and was in perfect condition. I am not finished with the book but it is very good thus far.
Great, even if you think you know about persuasion December 16, 2008
Joanne Morley (Leeds, UK)
0 out of 1 found this review helpful
I have read and reread this book and even as a hardened marketeer I still find useful ideas on how to improve the marketing of my business and that of my clients. I read it thinking I knew a fair bit about persuasion and it turns out I did, but there were also lots of other things that I wasn't aware of.
The book has been divided into small easy to read chapters, which is good for those who don't want to wade through scientific papers to get to the key points. There are those that may argue that the book has been simplified for the mass audience - to which I say great. It is an easy read full of really useful tips, especially if you want to market your business effectively. Some of which are referenced in The Brighter Marketing Bible for Small Businesses as I thought they would help small businesses understand how to market effectively to their customers.
Different sound...in a good way December 16, 2008
Megan R. Kuehner
0 out of 7 found this review helpful
I ordered the CD after hearing KOL on SNL. It is more of a rock sound than I normally like, but I am enjoying it.
Real examples of Persuasion December 10, 2008
JPS (Dayton, OH)
0 out of 1 found this review helpful
Goldstein, Martin, and Cialdini writes a simple, funny, and eye-opening book on pursuasion strategy. In fact, as the title suggests there are 50 different examples and strategies one can utilize to be more pursuasive in normal day-to-day interactions with other people.
The authors challenge the notion that persuasion as art. For them, it is science. One can hypothesize, test, and field it. In fact, the 50 ways (or examples) are real life experiences of how persuasive strategy has been implemented scientifically.
As the authors points out that the purpose of the book is to show the underlying psychological processes, therefore, enhancing one's persuasiveness by properly aligning one's efforts to influence other people.
For instance, the authors writes that if one would like to persuade others to do something, the first step is to ask a little thing to create a vested interest. Once, a person is vested, it is easier to convince them to do more later on. Another example is that the word, "because", is the most persuasive word in the English vocabulary that one ought to utilize the most when trying to convince others to help you.
The book is very easy to read and in fact, quite enjoyable. I recommend it to those who want to learn the Science of Persuasion.
Showing reviews 21-25 of 109
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