|  | Authors: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Publisher: Free Press
List Price: $25.00
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Rating:  109 reviews
Sales Rank: 4703
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 8.1 x 5 x 1.1
ISBN: 1416570969
Dewey Decimal Number: 658.45
EAN: 9781416570967
ASIN: 1416570969
Publication Date: June 10, 2008
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| Customer Reviews:
Showing reviews 11-15 of 109
 50 Ways to be Persuasive March 30, 2009
Morgan Penn
1 out of 3 found this review helpful
This was an easy read with some good nuggets in it. I finished it in a couple of evenings. Well written.
 Good companion for Influence March 19, 2009
H. Juuso (Finland)
2 out of 3 found this review helpful
I bought the book Influence and believe it's one of the best books I've written about influence. (I totally recommend buying that book). This new book "Yes, 50 Ways..." is a good companion and gives practical examples on how the influence is put into use.
There's couple pages where I think the scientific experiments are having a slight problem with the validity (but only a few) as the way they presented questions might be influencing the outcome in the way that the researches *want* things to be. 96% of the examples are totally cool (and the last 4% are ok too) and I really enjoyed reading this book - it gives more insight in how to influence (or resist it) people.
I totally recommend purchasing both this and also the earlier book.
Superb sales information March 13, 2009
Scott S, Bell (Elk Grove California)
1 out of 2 found this review helpful
This book is great for those who are interested in taking information from universities and then in turn using the studies to make more sales or better marketing material. This book is a secret weapon for more sales. There are times that may be relevant to you or your field and some may not be. For a book of influence this is one book that should be in your library even if you do not think you are in sales. There is at least one nugget of knowledge that you can use to help yourself, clients or group.
Marketing the in the age of neuroscience March 9, 2009
Steve Reina (Troy Michigan)
1 out of 1 found this review helpful
Evolution has not effected outwardly visible aspects of our morphology but it has effected outwardly visible aspects of our behavior.
This book is a neuroscientific update on Dale Carnegie with an emphasis on the why in relation to the persuasion of others.
Because much of this book is already common knowledge, I'll focus on few tidbits that may seem counter intuitive:
Free dinner mint...according to this book, a free dinner mint will have a better chance of correlating with a tip if that mint is delivered personally by the wait staff to the customer. Why? It implies a reciprocity between the giver, the wait staff and the customer.
Dennis the Dentist...this book reports a correlation between an individual's name and their ultimate choice of profession. As alluded in this caption an unusually large number of dentists (out of proportion to their numbers in the population) have chosen to become dentists. Additionally there is a high correlation between the first letter in the person's name and their choice of profession. Why? The suggestive power of naming.
He's got my same birthday I like him...This book also notes a correlation between meaningless similarities and our propensity to be influenced by them such, you guessed it, having the same birthday as someone else.
Back to the restaurant, again...This book shows a correlation between the act of waiter repeating the order and getting the customer to give a higher tip. Why? It shows that the customer was being listened to.
If these four have peaked your interest, there's another 46 waiting for you in this short, accessible and fascinating book.
For those who like this book I would also suggest Preditably Irrational and Sway which also track the same issues and with a similar difficulty level.
Persuasion Simply Presented March 8, 2009
hichrish (Gilroy, CA United States)
2 out of 2 found this review helpful
Perfectly balanced with the technique, example and supporting information. Great ideas to talk over with family, friends and co-workers. We are not all the same and every persuasive act has different results with different people, though we can look for similar results.
Showing reviews 11-15 of 109
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