|  | Authors: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Publisher: Free Press
List Price: $25.00
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Rating:  109 reviews
Sales Rank: 4470
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 8.1 x 5 x 1.1
ISBN: 1416570969
Dewey Decimal Number: 658.45
EAN: 9781416570967
ASIN: 1416570969
Publication Date: June 10, 2008
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| Customer Reviews:
Showing reviews 106-109 of 109
 How Science Can Help Business June 8, 2008
A Midwest Reader
3 out of 4 found this review helpful
This book is deceptively easy to read, but it is packed with applicable and important business strategies.
What makes this book different is that it translates entertaining scientific studies into actions to take that can make me more effective immediately while also being ethical. What a great combination.
This book has 50 different "gems" that will allow us to be most persuasive while steering us away from being manipulative. Do yourself a favor while doing others a favor and read this book.
I can't wait to get this treasure for my colleagues and clients alike.
 Dale Carnegie's Classic How to Win Friends - Turns Scientific June 6, 2008
James East (Orlando, FL)
165 out of 197 found this review helpful
Much like the Dale Carnegie classic, one could consider this the scientific version with current and updated studies and field tested facts. Though many will probably purchase this book primarily due to Robert Cialdini's authorship based on his polymath classic "Influence: The Psychology of Persuasion", I had to rate this book (in my view a sequel) at only 3 stars. This somewhat lower grade is mainly due to the fact that it is very hard to surpass oneself after one has published a masterpiece (no disrespect to the other co-authors). Regardless, this book still holds its own and the stories are fast moving with heavy doses (50 to be exact) of social influences, such as:
1) Social Proof Studies
2) Reciprocation Tendency
3) Authority Respecting
4) Commitment & Consistency Response
5) Scarcity Reaction, and
6) The Liking & Loving Response
If you have previously read Influence, you will like this book. If you have not, this book is a good introductory start on the subject matter of social influences. If one really likes this subject and wants to pursue it in more depth, please also refer to other fine books on the subject such as, How We Know What Isn't So (very good), Mean Markets and Lizard Brains (Hidden Gem), The Psychology of Judgment & Decision Making (Classic), or Poor Charlie's Almanack (Charlie's Insights). Good reading and enjoy :)
Excellent Mainstream Review of Current Research June 5, 2008
Kevin Hogan (Minnesota)
6 out of 10 found this review helpful
Yes! is a wonderful book written in the spirit of Covert Persuasion and Science of Influence. That means you get the research results without the methodologies and referencing in favor of digestable techniques and strategies with which you can have confidence.
Goldstein, Martin and Cialdini first saw success with this book in the U.K. and now here in the U.S.
One of the most difficult elements in writing a book about persuasion that doesn't simply review literature and report findings is teaching applicable strategy.
Here the authors succeed.
Each minichapter weaves about 4 or 5 research bits together to make for a quick five minute read that is generally upbeat, fun and to the point.
The authors do a nice job of taking many of the studies which originally didn't have such simple-to-understand results and make them about as simple to get....as it's going to get.
Finally there are a number of testable ideas for internet marketers especially when it comes to framing.
This is a wonderful little book and a great addition to your persuasion library.
Kevin Hogan
Author of The Science of Influence
The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!
Essential Reading for Everyone in Sales or Marketing June 2, 2008
Warren L. Whitlock (Vegas)
7 out of 10 found this review helpful
Most of us are looking to be more persuasive. We want more sales, a bigger audience, more people on our team and want to convince others to see the value in our message.
Scientific research shows that very small changes in how you present your message can make for monumental changes in the outcome of your persuasion efforts.
Building on the principles taught in Cialdini's "Influence" Yes! contains 50 short simple ways to be more influential.
Easy to read, easy to implement. Anyone can find dozens of new ideas to get more results in everything you do.
Showing reviews 106-109 of 109
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