|  | Authors: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Publisher: Free Press
List Price: $25.00
Buy New: $13.55
as of 11/23/2009 14:24 CST details
You Save: $11.45 (46%)
New (39) Used (17) from $10.50
Seller: ---greatbookdeals
Rating:  109 reviews
Sales Rank: 4352
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 8.1 x 5 x 1.1
ISBN: 1416570969
Dewey Decimal Number: 658.45
EAN: 9781416570967
ASIN: 1416570969
Publication Date: June 10, 2008
Availability: Usually ships in 1-2 business days
Condition: Absolutely Brand New & In Stock. 100% 30-Day Money Back. Direct from our warehouse. Ships by USPS. 1+ million customers served-In business since 1986. Happy Customers is Our #1 Goal. Toll Free Support
|
| Customer Reviews:
Showing reviews 6-10 of 109
 Great book for the copywriter's desk! May 14, 2009
Winton R. Churchill (Los Angeles, CA USA)
This book is a great ready reference for anyone who uses words to sell. Also read Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas about the same time and they seemed to go well together ... like chocolate and peanut butter.
Double Your Marketing Efforts May 8, 2009
Success Today (Temecula, CA)
2 out of 2 found this review helpful
This is a very interesting book. I listened to the audio version and had a hard time stopping the tape. The ideas presented here can make you more money, improve your communication skills, and help you win those important discussions or debates.
Just one of the tips alone, helped me improve a direct mail campaign and make it much more effective. And get this... it was a simple technique using something that we all have on our desks. I won't spoil the fun, but you won't be sorry buying this book!
Fascinating... and Easily Digestible May 6, 2009
Denise Brouillette (San Francisco, CA)
2 out of 2 found this review helpful
This book is extremely helpful if you want to learn the ways of influence quickly. It's organized into fifty very short chapters, all about three pages each, so the reading is fast and easily digestible. One of the authors, Robert Cialdini, is THE leading authority on influence and persuasion in the country. Sample chapters include: "What common mistake causes messages to self-destruct?" Notice that's it's only one mistake! And, "Which office item can make your influence stick?" Office item? Oh, this is good! You'll be influencing like mad in no time.
 Great Book...Short and sweet May 1, 2009
Jason McCoy
1 out of 1 found this review helpful
This is a great book for people who want to improve how they market themselves and their products. The chapters are short and to the point only using studies that pertain to the topic on hand. Highly recommended. Gave it 4 stars and not 5 stars because the book starts strong but the last 10 or so of the 50 "proven ways" were a little weak and not very relevant in my opinion.
 Yes! Well, Maybe? May 1, 2009
Glenn Yates (Nashville, TN USA)
2 out of 3 found this review helpful
Not a bad book, and three stars may be a bit low, but couldn't quite bring myself to give four. It is as the title suggests, 50 ways to be persuasive. Proven may be a bit generous, but there are lots of studies, and many of the studies go beyond what would just be the default/conventional wisdom and take things a step or two further to see what the real story is. Lots of examples, like using subtle peer pressure to encourage people to use fewer towels, and most of the examples were from such pedestrian arenas where advertising and marketing people live. Again, a pretty good book, lots of interesting stories and examples, but nothing that will enable you to go out and start your own cultic following, most likely.
Showing reviews 6-10 of 109
|
|
|
