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|  | Author: John Medina
Publisher: Pear Press
List Price: $24.95
Buy New: $19.95
as of 11/23/2009 03:31 CST details
You Save: $5.00 (20%)
New (2) from $19.95
Seller: wolfcreek_books
Rating:  85 reviews
Sales Rank: 1552594
Format: Large Print
Languages: English (Original Language), English (Published)
Media: Paperback
Pages: 460
Shipping Weight (lbs): 1.6
Dimensions (in): 8.7 x 6 x 1.3
ISBN: 0979777720
EAN: 9780979777721
ASIN: 0979777720
Publication Date: March 7, 2008
Availability: Usually ships in 1-2 business days
Condition: BRAND NEW CRISP AND CLEAN COPY.
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| Customer Reviews:
Showing reviews 6-10 of 85
 Fairly interesting, but scattered September 5, 2009
EugeSchu (WI USA)
2 out of 3 found this review helpful
Mr. Medina seems like a very smart man. Unfortunately, the focus of the book is a bit hodge-podge and the analysis, while an impressive collection of results and findings, is fairly superficial. The organization of 12 themed chapters and the hop-scotch headings within them is a little too cute. The book is directed to a lay audience but unfortunately this tends to make it rather "self-help" light intellectually. I also wasn't impressed by his ice age and saber-tooth tiger references to human history; it was way too trite. Overall, he throws a lot of info on the table, but really doesn't get to anything interesting or new. It's a bit too Reader's Digest and inconclusive.
 Never Multi-Task Again August 28, 2009
Larry Underwood (Scottsdale, AZ)
1 out of 1 found this review helpful
I love this book. Dr John J Medina, the most engaging developmental molecular biologist you'd ever want to meet, compiled a dozen unforgettable principles in how our brains work; or don't work; depending on how much "multi-tasking" is going on. I knew I hated that concept for a reason; it's counterproductive!
It's about time someone of Medina's intellectual magnitude came along to tell us to quit trying to pretend to be super-human-do-everything-at-once machines; it doesn't fly. We're less productive when we try to do 27 things at once; or even 26 things at once. Even talking on a cell phone while driving is dumb enough; not to mention dangerous. Stop it!
This book really explains it all, in 12 easy bites that even someone with a short attention span, like me, can really savor and even comprehend. That's why I love it; most books written by developmental molecular biologists usually sail over my head. Not this one.
Medina's advice is wonderfully simple and has enough common sense to make it my favorite book of all-time now (I've reviewed 170 previous books on Amazon alone). Anyone who wants to be more productive with their noggin should add this terrific gem to their personal "brainy library"; just remember to pay attention long enough to digest the information. You will.
 Good book to read August 27, 2009
Michael Wang
it opens up my mind. some points that was made in the book had already been known facts to make your brain work better, however, with the evidence and easy-to-read descriptions and examples, I can say knowing the brain rules is so easy, even a caveman can do it.
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School August 6, 2009
Beth K. Webb (Edmonds, WA, USA)
For me, this was a book I could not put down. I found it so interesting and easy to read. The author made sure that complicated and intricate activities of the brain were explained so well that anyone can understand those activities. If you are interested in physiology, brain function, behavior, etc., you will certainly enjoy this book.
Interesting, insightful and very informative July 31, 2009
John Chancellor (New Orleans)
2 out of 2 found this review helpful
I find it very rare when an accomplished scientist can write a book for the average reader. Brain Rules proved to be one of those rare exceptions. This book is very easy to read. There is a very limited amount of scientific jargon in this book. John Medina wrote this book so the average person could gain a better understanding of how the brain works and why we do the things we do.
If is very refreshing to read a book about a complex subject that was not written to impress the author's peer group.
Medina gives us 12 rules that govern how the brain works. The first is that our brains work better when we are moving. He traces this back thousands of years we man was nomadic. The take away here is that movement increases the ability of the brain to function. Exercise is good not only for the body but for the brain.
Rule # 4 involves attention. How we learn and what we devote our attention to. There are some important lessons for the educational community and for marketers in this chapter.
He also gives us lesson on short-term and long-term memory and how sleep affects the brain. One of the more important chapters is about stress and its effect on our brains and our bodies. Modern man is poorly equipped to deal with stress. Our bodies have not evolved to deal with the stressful events of modern life. This section alone makes the book well worth reading.
I found the book very entertaining and it gave me a lot of insights into the way the brain works. If you would like to know more about the brain and how it works in an easy to understand, well written book, I recommend this one. Well worth reading.
Showing reviews 6-10 of 85
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