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|  | Author: John Medina
Publisher: Pear Press
List Price: $34.95
Buy New: $18.66
as of 11/22/2009 05:12 CST details
You Save: $16.29 (47%)
New (17) Used (6) from $18.66
Seller: fantastic_shopping
Rating:  85 reviews
Sales Rank: 77274
Format: Audiobook, CD
Languages: English (Original Language), English (Unknown), English (Published)
Media: Audio CD
Edition: Com/DVD
Number Of Items: 6
Shipping Weight (lbs): 0.3
Dimensions (in): 7.4 x 5.3 x 1.3
ISBN: 0979777712
Dewey Decimal Number: 658
EAN: 9780979777714
ASIN: 0979777712
Publication Date: February 26, 2008
Availability: Usually ships in 1-2 business days
Condition: Absolutely Brand New & In Stock. 100% 30-Day Money Back. Direct from our warehouse. Ships by USPS. 1+ million customers served-In business since 1986. Happy Customers is Our #1 Goal. Toll Free Support
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| Customer Reviews:
Showing reviews 81-85 of 85
 Brains Rule! April 12, 2008
Madison Keller (Salt Lake City, UT)
4 out of 7 found this review helpful
I went to see John speak in Seattle this week. He is very compelling speaker, and as in the book, he is able to take complex phenomenon and explain it clearly for non-science types. I highly recommend this book for anyone in the business world.
Very useful tips on some ideas to improve your workflow and your life!
Stop Battling Your Brain! April 5, 2008
David M. Brenner (Seattle, WA USA)
44 out of 49 found this review helpful
The genius of this book is that it uses the most recent scientific research, discussed in a very entertaining way, to identify 12 rules for optimizing your most important tool - your BRAIN. Read the chapter on "Attention" and you will never give a presentation in the same way again. Read the chapter on "Sleep" and you will understand why an afternoon nap can be the most productive 20 minutes of your work day. Read the chapter on "Exercise" and you'll finally get why great ideas (ok, and maybe some clunkers but at least you're thinking!)come to you in the middle of your workout. Like the author, you may toss the guest chair and put a treadmill in your office with a bracket for your laptop - this gives new meaning to the concept of management by walking around. The bottom line is that brain science is beginning to produce really useful information about how our brains are wired; this book is a user's manual on how to work with the way we're wired instead of fighting against it. I highly recommend it.
Everyone who works in schools should read this! March 21, 2008
Kirsten Olson (Cambridge, MA)
16 out of 18 found this review helpful
With a fabulous DVD (stimulate more of the senses, Rule #9 and the visual trumps all, Rule #10) to kick off the book, this direct, funny, fast romp through about 30 years of brain research makes neurocognitive findings fun! "If you wanted to create an education environment that was directly opposed to what the brain was good at doing, you probably would design something like a classroom," says Medina--and we thank him for confirming what a lot of us have sensed for a long time.
Other important Brain Rules: we need to move to learn better, every brain is wired differently (there is no one type of learner and we need to construct environments that celebrate cognitive diversity in schools) and perhaps most important: We are powerful and natural explorers! I sure do wish everyone who designs instruction, works in schools, or (tries to!) learn in schools would read this. We don't pay attention to boring things.
What? Is it time for recess yet?
Learn To Optimally Use Your Brain March 12, 2008
John J. Ratey (Cambridge, MA)
15 out of 18 found this review helpful
I have loved reading the book and viewing the DVD. I have been a huge fan of John's work over the years as he translates the arcane world of genetics and the brain to make them accessible to all. In Brain Rules he does a marvelous job in simplifying the best ways to get the most out of our brains. He is funny, tender, and completely engaging. Everyone should read this book to help get the most our of their brains in the future.
Your Brain Is Easily Bored! March 10, 2008
John W. Pearson (San Clemente, CA, USA)
24 out of 31 found this review helpful
This is an astounding book on the brain. Stop asking job applicants if they can multi-task. The brain can't multi-task. It's a myth, says John Medina.
Yikes! In my book, Mastering The Management Buckets: 20 Critical Competencies for Leading Your Business or Non-profit, I talk about four levels of leadership and management knowledge. Level 1 is "I don't know what I don't know." Bingo! You must read (or listen to) this amazing new book.
Did you know that exercise boosts brain power (Rule 1)? So how often do you exercise at work? Eight hours of cubicle confinement (without exercise) makes no business sense. Rule 5 is "Repeat to remember." If you don't repeat something you learned within 30 seconds, you'll forget it within one to two hours. School assignments, hours later at home, don't play to brain rules.
And my favorite: "Sleep well, think well" (Rule 7). Medina recommends mid-afternoon naps to battle the dreaded 3 p.m. "nap zone." (Don't do meetings then.) NASA research showed that the performance of pilots increased 34 percent after a 26-minute afternoon nap.
This book will crush your misconceptions about your sterling presentations (most people lose their audiences after 10 minutes). Rule 4: "We don't pay attention to boring things." You'll learn about the dangers of boss-induced stress and the staying power of pictures (the visual) versus words.
Medina says that 10-20 percent of us are night owls and 10-20 percent of us are early morning people--the rest somewhere in between. It's a brain thing. So...how important is flex time at work? Be honest: what would be your preferred working hours, if other than nine to five?
The book includes an attention-grabbing 45-minute DVD covering all 12 brain rules--and many laugh-out-loud sit-com scenarios to illustrate these survival principles. The DVD also includes three MP3 chapters from the audio book. The DVD alone is worth the book's cover price. You'll get 12 insightful and humorous short videos for your next 12 staff meetings.
The applications for this book are vast. Harvard Business Review's "Breakthrough Ideas for 2008" (February 2008) includes the author's article, "The Board Meeting of the Future," based on his brain rules. So ask your team, "What should the staff meeting of the future look like?"
Showing reviews 81-85 of 85
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