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|  | Author: John Medina
Publisher: Pear Press
List Price: $29.95
Buy New: $16.23
as of 11/22/2009 10:05 CST details
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Rating:  85 reviews
Sales Rank: 9027
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Pages: 301
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 9.2 x 6.3 x 1.4
ISBN: 0979777704
Dewey Decimal Number: 612.82
EAN: 9780979777707
ASIN: 0979777704
Publication Date: February 26, 2008
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
Showing reviews 61-65 of 85
 Great book August 1, 2008
Leandro P. de Lima e Silva (Rio de Janeiro, RJ - Brazil)
0 out of 2 found this review helpful
The book is great, I haven't finished it yet, but the author explains in a very interesting way how our brain works and make suggestions of how to use this knowledge to improve our work environments and lives.
What we all need to know about how the brain works July 30, 2008
Robert Morris (Dallas, Texas)
12 out of 14 found this review helpful
In the Introduction, John Medina expresses his concern that most people are "out of the loop" in that they are unaware of recent and important revelations in modern neuroscience concerning "how the mind works." His purpose is to explain 12 "brain rules" and devotes a separate chapter to each. "Easily the most sophisticated information-transfer system on Earth, your brain is fully capable of taking little black squiggles on this piece of bleached wood [i.e. ink on paper] and deriving meaning from them. To accomplish this miracle, your brain sends jolts of electricity crackling through hundreds of miles of wires composed of brain cells so small that thousands of them could fit into the period at the end of this sentence. You accomplish all this in less time than it takes you to blink. Indeed, you have just done it. What's equally incredible, given your intimate association with it, is this: Most of us have no idea how our brain works."
At this point, I need to reassure those who are now processing the "little black squiggles" that comprise this review that the key ideas in Medina's book are readily accessible to a layperson such as I who - until reading his book - had little (if any) understanding of "how our brain works." It is amazing but nonetheless true, Medina asserts, that there is a young man who can multiply the number 8,388,628 x 2 in his head in a few seconds "and he gets it right every time," that there is a girl who can correctly determine the exact dimensions of an object 20 feet away, and that there is a child who at age 6 drew "such lifelike and powerful pictures" that she got her own show on Madison Avenue.
Briefly, here are five of 12 principles for surviving and thriving at work, home, and school. Medina's analysis of each responds to two questions "How?" and "Why?":
#5: Repeat to remember.
Excerpt: "We now know that the space between repetitions is the critical component for transforming temporary memories into more persistent forms. Spaced learning is greatly superior to massed learning."
#7: Sleep well, think well.
Excerpt: "The brain is in a constant state of tension between cells and chemicals that try to put you to sleep and cells and chemicals that try to keep you awake."
#9: Nourish the five senses with increased stimulation.
Excerpt: "Our senses evolved to work together - vision influencing hearing, for example - which means that we learn best if we stimulate several senses at once."
#10: Vision trumps all other senses.
Excerpt: "We learn and remember best through pictures, not through written or spoken words."
#12: Our brains are by nature highly inquisitive (i.e. "powerful explorers")
Excerpt: "Babies are a model of how we learn - not by passive reaction to the environment but by active testing through observation, hypothesis, experiment, and conclusion."
To repeat, Medina's explanations of "how" and "why" are presented in layman's terms without "dumbing down" what is obviously complicated information. He succeeds brilliantly, not only when explaining "how our brains work" but also when and why they work best... or when and why they don't. After reading Chapter 4 in which he explains what he calls "the 10-minute rule," I decided to limit my subsequent reading of his book to 10-minute increments, then shifted my attention to another task. After you read Chapter 4, you'll understand that decision.
A DVD is provided with each copy of this book and John Medina suggests (as do I) that it be viewed before processing the "little black squiggles" that comprise his lively narrative.
One final point: I wish this book had been available years ago when I was completing my formal education, beginning a career as an English teacher, and then starting a family. That said, I can at least purchase copies for my three sons and daughter...and will.
 Good beginning-level synthesis July 27, 2008
J. Dykstra (Roswell, NM)
4 out of 4 found this review helpful
The author of this book obviously has a lot of experience in the topic he is writing about, and is aware of a great deal of research. He picks very salient aspects of the brain to include in his book, and interesting examples for each "rule." The book is divided into rules about how the brain works. Some of the rules deal with things like short and long-term memory, stress, attention, sleep, and so forth. The practical aim of the book is to apply these rules to the business world and education. As such, there are many interesting and potentially valuable ideas for doing things differently. There is ample evidence presented in the book that some things we do may actually be quite counterproductive. Anyone who runs an office or makes educational decisions might be interested in trying ideas from this book.
The book is fairly well-written, but there are some instances of incomplete sentences, or clumsy wording that make the reading a little difficult once in a while. It doesn't detract greatly from the book, but here and there you have to stop and re-read a line or two. Still, the book seems like a fairly academic approach to this topic rather than a self-help book. If you have ever been interested in knowing what is known about the brain and how it could be put to practical use, this is a good book to check out.
Good information July 23, 2008
Everett D.
1 out of 2 found this review helpful
This book has some very good and interesting info about how the brain works and how we think and react to different things. The only complaint I have is that the included DVD that came with the book did not have any audio, whether I played it on my PC or through my home DVD player. There wasn't a way for me to check with any type of tech support either. None the less the book is a joy to read.
Very Good Book, But Some things I am not Convinced on July 16, 2008
Too True
3 out of 7 found this review helpful
I have read Dr. Braverman's books( Younger You and Younger You), and his material conflicts with this author's material. I do agree with using something like the system given in Don't Like to Read, Then Don't, Listen!: How to Turn Any Type of Text Into Audio Files That Can Be Read to You! to go over information lots of times. Just take data and see what works best for you! This book will give you some ideas to try
Showing reviews 61-65 of 85
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