Customer Reviews:
Showing reviews 16-20 of 45
 Good But Content Diluted, Concept-Elucidation Blurred? August 15, 2007
Brian Kevin Beck (Whitewater, WI USA)
12 out of 17 found this review helpful
Yes it is indeed a sad enterprise when an author--runs out of steam. Begins to repeat; begins to dilute. A near-universal in visual art, also in literature. Mark Twain's early travel books ran dynamic, rich--but then at least one later work slowed to show results of fatigue and the end of inspiration. We can call it an issue of Specific Gravity. What is the amount of material compared to the word-count? One speaks of "op-ed books" today, full-length treatments whose gist and essence could have been presented in, say, 1000 words.
Edward Tufte's invaluable first three books show this proportionate packing with material. Just possibly, this fourth and latest book--shows dilution, watering-down, inappropriate repetition. At least one other reviewer has made this point; I suspect so.
But let's accentuate the positives of Tufte's vision--even if imperfectly presented here. New here (among good stuff such as "sparklines") is the indispensable attempt at explicating universal principles of design. Above the Concrete Particulars, the flux of graphs, charts, pictures, etc., what Conceptual Principles can guide us? And the half-dozen issues he identifies, are helpful.
However, the presentation of them is not. Tufte employs Menard's famous graphic of Napoleon's 1811 Russian campaign to illustrate the principles. However, in terms of sheer Information Elucidation, two errors seem to occur.
First, number of examples. To convey difficult concept, more than one example, illustration, instance is needed. We lack a "rounded ensemble" (in my system's terminology) of several and varied instances to better cinch the point. Example: someone trying to convey the idea of a map as more than just an image of the earth's surface, of presenting knowledge, referenced chromosome maps in genetics, weather maps in meteorology, animal range maps in zoology, magnetic field maps in geology, and wiring diagrams in engineering. [Geographer Peter Gould is even better in elucidating how maps are not terrestrial but conceptual, representing relationships between things. He references "maps" of emotional states of married couples, South Pacific geobotanically, New Zealand "in changing aircost space," intellectual winds blowing through psychology journals, my gosh, world journalism, Shakespeare, influenza...] Bravo, a rounded ensemble cinches the concept with polypod footings. Too bad Tufte fell short here as the multiple instances ploy is actually similar to Tufte's own excellent tactic of "Small Multiples."
Second, comparison/contrast, or rather,Tufte's non-use of this keystone principle of thinking-writing-communicating. Only the excellent Menard graphic is shown; he should have either shown a bad attempt by another of the same subject, or created a "ruined" version also of Menard's, given a flawed example. This dualism for each of his universal principles. One thinks of Tufte's own dictum, statistics always asks, "compared to what?" Or, "He who knows not a foreign country knows nothing of his own." Or, to teach freshmen students good qualities of poetry, give a first draft or inferior poem on the same subject as well as Yeats' excellent final-draft "The Old Pensioner." Or give even a triad: as in, a too-lightly- inked graphic, a just-right density, and then an over-inked graphic.
So much for better elucidation of Key Principles. This is more important than the issue of irrelevant items, such as the issues of introductions and of sculptures. A little charity here; it's hard to exclude one's own enthusiasms. But Convergence to Point is also a principle of good communication.
"At least a quintet [of books] is projected," states Tufte. But let him await the wellspring re-filling itself with Heavy Water, not diluted dew. And please use comparison-contrast and multiple examples to cinch point.
 Just incredible. July 18, 2007
Michael S. Verruto
4 out of 6 found this review helpful
As always Professor Tufte's work in this area just continues to astound me. I have read- and re-read - the other works and this is arguably the most succinct and tight one yet. It operates equally well from 30,000 feet as it does through a macro lens....very well laid out, beautifully executed and remarkable approachable for a wide range of professionals outside the design and graphics industry.
 Tufte B-sides? July 1, 2007
K. W. Schreiter (Conshohocken, PA)
8 out of 8 found this review helpful
This fourth book in Tufte's series on visual information resembles a disappointing B-sides/greatest hits collection instead of an essential new work. It includes a full reprint of Tufte's recent PowerPoint pamphlet and frequent discussion of topics from earlier books (for example Minard's chart of Napoleon's march into Russia). The final chapter on Tufte's sculptures seems especially misplaced. New material includes exploration of Sparklines, word-sized graphs interspersed among normal text. In the Graphics Press tradition of superior aesthetics, this book contains richly printed images and text on thick paper.
I'd strongly recommend the previous three books in the series, esp. the first one 'The Visual Display of Quantitative Information'. Those who already own those three works can probably skip this new volume.
 What was I thinking? June 8, 2007
The Boro (Pittsburgh, PA)
19 out of 35 found this review helpful
If I had gone into a brick and mortar store and thumbed through the pages of this book I would never have purchased it. I'm sorry I just don't get all this artsy type fluff that everyone seems to be so "Tufte-Gong-Ho" about. I was expecting a book from a professional business perspective on insights on how to represent various types of data in the correct visual format. One look at the table of contents gives you the impression that's exactly what this book is. However, when you look at the actual contents, you have pictures and artwork that would never make it in a professional boardroom. The examples are just plain terrible and you would think someone as good as Tufte would be able to represent and communicate concepts in a better format instead of getting nostalgic with historical artwork. Do I really care about David Smith's Cubi XXVI (1965) sculptural volumes! Oh and the slave trade ship pictures on pages 22-23 are a nice touch. Give me a break; I'm still scratching my head trying to figure out what the point of those pictures were in explaining a concept. I just hope I can resell this book and try to recover half the price I paid for it. If you are in corporate America trying to make a living adding value to your company's bottom line, skip this book.
Beautiful Evidence May 7, 2007
Rex M. Davis
2 out of 9 found this review helpful
This book should be reviewed by anyone who writes reports or gives presentations. I especially like the author's views on corruption of data and facts.
Showing reviews 16-20 of 45
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