|  | Authors: Tim O'Reilly, Sarah Milstein, O'Reilly Tim, Milstein Sarah
Publisher: O'Reilly Media
List Price: $19.99
Buy New: $11.85
as of 11/22/2009 22:55 CST details
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Seller: books-firstedition
Rating:  29 reviews
Sales Rank: 10175
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Pages: 240
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8 x 5.9 x 0.7
ISBN: 0596802811
Dewey Decimal Number: 302.30285
EAN: 9780596802813
ASIN: 0596802811
Publication Date: May 26, 2009
Availability: Usually ships in 1-2 business days
Condition: Brand New book in perfect condition. Will ship from California within 24 hours.
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Showing reviews 26-29 of 29
Something for everyone May 18, 2009
Nilofer Merchant (Los Gatos, CA USA)
3 out of 5 found this review helpful
Twitter is incredibly useful for learning, connecting, entertaining yourself, and building a personal brand. While there's much hype around twitter, very few people understand how to use it to create meaning or value. Sarah Milstein and Tim O'Reilly really get it, the different usages, and how to accomplish different goals from each one. Rather than being the "social media experts", they help you understand how to accomplish what you want. And they explain it so easily (really quick and easy visuals) that you can pick up at least 10 useful tips in less than an hour. I did. (you can find my application of their great ideas on [...]
 Truly the "missing manual" of Twitter May 16, 2009
Raymond Brigleb (Portland, OR, United States)
3 out of 6 found this review helpful
This book is brilliant, simple, straightforward, and I would recommend it to absolutely anyone using Twitter. I've been on Twitter for years, and still learned a bunch. More importantly, for someone just starting out, this book is the best starting point I can imagine.
Chapter by chapter, the authors cover Twitter - and its related technologies - with just enough depth to keep you interested and informed. They don't just talk about Twitter, they also talk about helpful websites, applications, and techniques. Their tips are also simple and handy - such as how to keep your messages short enough to be re-tweeted, and how to market your business on Twitter without appearing to be a spammer.
There are, however, some flaws. The screen shots are inconsistent and of poor quality. They could easily have taken the time to generate PDF versions to get better quality, but they did not. And I noticed several proofreading issues, which is not really in character for O'Reilly, but there you have it.
So, four stars out of five. I think they could have gone the extra mile, but they did a great job and you really shouldn't miss this book.
Power, simple, elegant guide to the what, why, and how questions of Twitter May 15, 2009
C. Avampato (New York, NY)
22 out of 24 found this review helpful
When I read, appropriately enough on Twitter, that Tim O'Reilly and Sarah Milstein had written The Twitter Book, I couldn't wait to scoop up a copy. Literally. So I sent a message to the book's Twitter account and asked if I could get an early copy to review. The book is so clear and concise, so necessary to the social media world, that I wondered why on Earth it has taken so long for this kind of book to be written. Tim and Sarah are the perfect people to publish this type of work, both experts in the tool itself and in the art of communication. We're lucky to have them.
The Twitter Book is appropriate for people who've never heard of Twitter, who don't understand it, who like the concept though aren't sure how to use it, and for Twitter addicts like me. Whether you're an individual looking to build your own personal brand on-line, someone who is considering starting a business, or part of a large company, the book is chock full of ideas, resources, and helpful advice.
I recommend getting a copy of this book and using it as a constant reference the same way you'd use any top-rate how-to guide. I also found that it was incredibly helpful to have my computer in front of me so I could actually experiment with the different tips and resources that Tim and Sarah suggest. Within the pages of the book I also found a few other great people to follow on Twitter.
From a personal brand building stand-point, I found dozens of great ideas in The Twitter Book. (For those interested in how The Twitter Book helps business brand building, please see my Business Strategies column on Examiner.com.) Here are three of my favorite ideas to give you a flavor of what awaits you in this book:
1.) Twitter gives you the opportunity have superhuman powers you've always wanted: you can read people's minds and overhear conversations as if you're a fly on the wall.
2.) The art of brevity and timing is priceless. Highest traffic days are Tuesday, Wednesday, and Thursday, business hours in EST. That's when the most links, ideas, and thoughts get replies (direct messages - dms - or @ messages) and passed around ("re-tweeted"). People need to see your message ("tweet") within 5 minutes of you posting it or they likely won't see it at all. And make it concise and interesting because you've only got 140 characters to get your point across.
3.) Jargon explained. I hate to be in acronym city. I think a lot of people use acronyms and catch-phrases to make themselves seem better informed than anyone else around. It annoys me. Twitter is no exception. A lot of people scratch their heads when they hear words like "tweet", "tweeple", and "tweetup". I don't blame them. I did the same thing and for a long while the jargon scared me off. I belonged to Twitter for a year and was mostly inactive before I figured out why it mattered and how it could be useful to me. The most valuable reason to pick up The Twitter Book is to have experts Tim and Sarah explain the jargon in very straight-forward terms, and then show you how the tool can be a very powerful part of your overall brand-building toolkit.
Before Tim and Sarah even get the discussion going in the book, they ask for suggestions to improve and enhance the content. The book has given me a lot of great ideas and I want to return the favor to them with a few ideas to consider for the next edition.
1.) For people brand new to Twitter, a glossary of terms would be very helpful.
2.) A set of easy to reference lists in the appendix would be handy. Common mistakes to avoid on Twitter, top companies using Twitter effectively, etc.
3.) An expanded section on how non-profits can use Twitter. It is briefly touched on in the book and I'd love to learn more from Tim and Sarah on new ideas that are particular to nonprofits that would help organizations increase awareness through Twitter.
4.) A resource directory, divided up into sections, in the appendix would be handy. For example, a list of third party programs, resources to help trim messages that are over 140 characters, etc.
An easy and endlessly helpful resource, The Twitter Book will accelerate the growth and power of Twitter. Generous and honest, Tim and Sarah skillfully help their readers take part in the conversation.
Incredible resource for individuals, businesses and nonprofits May 3, 2009
C. Avampato (New York, NY)
1 out of 3 found this review helpful
When I read, appropriately enough on Twitter, that Tim O'Reilly and Sarah Milstein had written The Twitter Book, I couldn't wait to scoop up a copy. Literally. So I sent a message to the book's Twitter account and asked if I could get an early copy to review. The book is so clear and concise, so necessary to the social media world, that I wondered why on Earth it has taken so long for this kind of book to be written. Tim and Sarah are the perfect people to publish this type of work, both experts in the tool itself and in the art of communication. We're lucky to have them.
The Twitter Book is appropriate for people who've never heard of Twitter, who don't understand it, who like the concept though aren't sure how to use it, and for Twitter addicts like me. Whether you're an individual looking to build your own personal brand on-line, someone who is considering starting a business, or part of a large company, the book is chock full of ideas, resources, and helpful advice.
I recommend getting a copy of this book and using it as a constant reference the same way you'd use any top-rate how-to guide. I also found that it was incredibly helpful to have my computer in front of me so I could actually experiment with the different tips and resources that Tim and Sarah suggest. Within the pages of the book I also found a few other great people to follow on Twitter.
From a personal brand building stand-point, I found dozens of great ideas in The Twitter Book. (For those interested in how The Twitter Book helps business brand building, please see my Business Strategies column on Examiner.com. [...]Here are three of my favorite ideas to give you a flavor of what awaits you in this book:
1.) Twitter gives you the opportunity have superhuman powers you've always wanted: you can read people's minds and overhear conversations as if you're a fly on the wall.
2.) The art of brevity and timing is priceless. Highest traffic days are Tuesday, Wednesday, and Thursday, business hours in EST. That's when the most links, ideas, and thoughts get replies (direct messages - dms - or @ messages) and passed around ("re-tweeted"). People need to see your message ("tweet") within 5 minutes of you posting it or they likely won't see it at all. And make it concise and interesting because you've only got 140 characters to get your point across.
3.) Jargon explained. I hate to be in acronym city. I think a lot of people use acronyms and catch-phrases to make themselves seem better informed than anyone else around. It annoys me. Twitter is no exception. A lot of people scratch their heads when they hear words like "tweet", "tweeple", and "tweetup". I don't blame them. I did the same thing and for a long while the jargon scared me off. I belonged to Twitter for a year and was mostly inactive before I figured out why it mattered and how it could be useful to me. The most valuable reason to pick up The Twitter Book is to have experts Tim and Sarah explain the jargon in very straight-forward terms, and then show you how the tool can be a very powerful part of your overall brand-building toolkit.
Before Tim and Sarah even get the discussion going in the book, they ask for suggestions to improve and enhance the content. The book has given me a lot of great ideas and I want to return the favor to them with a few ideas to consider for the next edition.
1.) For people brand new to Twitter, a glossary of terms would be very helpful.
2.) A set of easy to reference lists in the appendix would be handy. Common mistakes to avoid on Twitter, top companies using Twitter effectively, etc.
3.) An expanded section on how non-profits can use Twitter. It is briefly touched on in the book and I'd love to learn more from Tim and Sarah on new ideas that are particular to nonprofits that would help organizations increase awareness through Twitter.
4.) A resource directory, divided up into sections, in the appendix would be handy. For example, a list of third party programs, resources to help trim messages that are over 140 characters, etc.
An easy and endlessly helpful resource, The Twitter Book will accelerate the growth and power of Twitter. Generous and honest, Tim and Sarah skillfully help their readers take part in the conversation. The Twitter Book will be available in hard copy on May 26, 2009.
It is available in e-book format now at: [...]
Showing reviews 26-29 of 29
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