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The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns (Little Books. Big Profits)

The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns (Little Books. Big Profits)Author: John C. Bogle
Publisher: Wiley

List Price: $19.95
Buy New: $9.50
as of 11/23/2009 12:51 CST details
You Save: $10.45 (52%)



New (59) Used (22) from $8.35

Seller: jrm145
Rating: 4.5 out of 5 stars 91 reviews
Sales Rank: 3791

Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Pages: 216
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 7.1 x 5.2 x 1.1

ISBN: 0470102101
Dewey Decimal Number: 332.6327
EAN: 9780470102107
ASIN: 0470102101

Publication Date: March 5, 2007
Availability: Usually ships in 1-2 business days
Condition: excelent condition

Customer Reviews:
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5 out of 5 stars Presents great, low-maintenance investment advice   March 1, 2007
Joe Wikert (Fishers, IN)
95 out of 112 found this review helpful

"The Little Book of Common Sense Investing" is the third book in the Little Book series from Wiley. I reviewed the previous two, "The Little Book that Beats the Market" and "The Little Book of Value Investing".

The first book (Beats the Market) really captured my attention. In fact, after reading it last year I went out and invested in some of the stocks the author recommended on his site (more on that in a moment). I quickly realized that if I truly wanted to follow the "Beats the Market" approach I was going to have to spend more time on investment research than I originally planned. That's where "The Little Book of Common Sense Investing" really shines.

Bogle's book is all about index funds and why they're the smart alternative for just about any type of investor. Rather than trying to beat the market, and risk coming up short, why not just match the market's results with a good, low-fee index fund?

I won't try to go into all the details in this short review, but the author also predicts weaker stock and mutual fund performance in the coming years. Although nobody can predict the future, of course, his logic is hard to refute. It also makes index fund investing look like a very smart choice.

As I mentioned earlier, I invested in 7 different stocks shortly after reading "The Little Book that Beats the Market". Those stocks, along with their performance to date are as follows: ASPV (down 18%), CECO (up 41%), BVF (up 44%), OVTI (down 11%), WON (down 2%), ALDA (up 20%) and GIB (up 27%). Those mixed results clearly highlight the importance of a diversified portfolio!

Speaking of a balanced portfolio, after reading "The Little Book of Value Investing" I wound up putting a good portion of the rest of my money in an index fund, VBINX, which is up 4% since I invested. All those investments are up a total of 8.4% to date...not bad, given that I only bought all these about 6-7 months ago.

Now that I know I don't have the time to keep rolling things over and figuring out what new stocks to pick, I think I'm going to liquidate all the stocks shortly and go with the Vanguard 500 Index, VFINX. Could I make more money by playing the buy-and-flip game? Maybe, but I'm in this for the long haul and am perfectly content to follow Bogle's advice on index funds.


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