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|  | Author: Martin Lindstrom
Creator: Paco Underhill
Publisher: Broadway Business
List Price: $24.95
Buy Used: $7.37
as of 3/15/2010 04:22 CDT details
You Save: $17.58 (70%)
New (42) Used (44) from $7.37
Seller: goodwill_industries_san_francisco
Rating:  174 reviews
Sales Rank: 39450
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 8.4 x 5.6 x 1.1
ISBN: 0385523882
Dewey Decimal Number: 658.834
EAN: 9780385523882
ASIN: 0385523882
Publication Date: October 21, 2008
Availability: Usually ships in 1-2 business days
Condition: Book is in Good Condition. We ship Monday - Friday. Easy returns if you are unhappy with the book. Proceeds benefit non-profit Goodwill Industries of San Francisco, San Mateo and Marin Counties. We create solutions to poverty through the businesses we operate. Your purchase creates jobs and transforms lives. Thank you.
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| Customer Reviews:
Showing reviews 26-30 of 174
 Sure fire hit! May 29, 2009
Jen O'Conner (Seattle)
1 out of 5 found this review helpful
I was very doubtful with this book, I thought it was just another average book with useless information about advertising techniques. However, it was to my surprise that the information was all very informative. The book is all based of research carried upon a few thousand people under fMRI scanning. The writing style is easy flowing and well structured. You can read the book from back to front in two nights and you will absorb it all. Fantastic book and I recommend it to any small business who wants to explore other avenues of advertising.
Top marketing book. May 28, 2009
Peter Hawk (OC Cali)
1 out of 5 found this review helpful
Martin Lindstrom latest installment is controversial and intriguing. Lindstrom uses short stories, anecdotes and facts based of his own research on 2000 people from both America and Europe. He raised some interesting facts about how consumers are effected by modern advertising techniques. These include...
- Anti-smoking ads don't work as they increase the likely hood of stressing the smoker into smoking more cigarettes.
- Visual advertising isn't the only advertising that works. Many large corporations rely on smell and sound to make their product more attractive.
- Successful branding is like a religion, this is shown by Apple and the marketing of their products, particularly the iPod.
A great book for small and large business interested in increasing their revenue by simply changing direction in terms of what they use for advertising.
More exciting than just some factual text book! May 28, 2009
Kent R. Kelly
1 out of 3 found this review helpful
Lindstrom presents interesting and factual information about marketing in a clear and concise form. He truly is the guru of advertising and marketing. His research has shown some interesting, remarkable results that most people would have never imagined. I mean who would of thought that people see the Apple symbol as some kind of religious symbol? That anti-smoking ads decrease the likelihood of a smoker to quit? and that all kinds of subliminal advertising is before our eyes such as coke bottle shaped furniture used on American idle makes us want to buy coke. It crazy! But its true.
Lindstrom delivers his facts using anecdotes, stories and well worded, easy to understand lingo which makes this book far more exciting than just some scientific paper.
Great book and i recommend it to everyone interested in advertising, marketing or just a plain old good read.
Kent
Lindstrom has a strong delivery. May 28, 2009
G. V. Harvey (NY, USA)
1 out of 4 found this review helpful
Buyology by Martin Lindstrom is based of years of research on a sample of populations from both Europe and the USA. It analyzed brain stimuli using fMRI in response to certain advertising and marketing techniques used by reputable companies such as Apple and Microsoft. Lindstrom delivers these results and other factual information in easy to understand language and stories which makes this book a joy to read.
Greg
 A Marketing Book that Markets Marketing May 27, 2009
L. Toh (Washington DC, USA)
2 out of 4 found this review helpful
The whole book is an advertisement for Lindstrom's new technique for measuring consumer responses to new products and advertisements. While this method is intriguing, the book is somewhat scant in reporting results and is overall a superficial summary of marketing techniques with a much larger focus on promoting his research.
Oddly enough, the book fails to touch on the rise of internet and social network marketing at all.
Showing reviews 26-30 of 174
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