|  | Authors: Kelly Mooney, Nita Rollins
Publisher: Peachpit Press
List Price: $24.99
Buy New: $4.64
as of 3/22/2010 01:03 CDT details
You Save: $20.35 (81%)
New (40) Used (23) from $4.36
Seller: Blue Rocket Books
Rating:  20 reviews
Sales Rank: 195657
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1
Pages: 208
Number Of Items: 1
Shipping Weight (lbs): 0.4
Dimensions (in): 7.2 x 6 x 0.5
ISBN: 0321544234
Dewey Decimal Number: 658.827
EAN: 9780321544230
ASIN: 0321544234
Publication Date: March 14, 2008
Availability: Usually ships in 1-2 business days
Condition: New and clean, might have light handling or packaging marks to covers
|
| Customer Reviews:
Showing reviews 11-15 of 20
I expected it to be better, more complete... July 10, 2008
Hector Garcia Cruz (Puerto Rico)
...but it is not bad at all either. Is is mostly focused on branding for the Internet and not all kinds of branding resource. In those terms I think the real purpose of the book was met and it defined well the term "OPEN" Brand and some of it's aplications in a technology based global economy.
I did learn many things but I expected a bit more from this book in terms, maybe of the origins of branding, it's evolution, etc... I wish I could get to put my hands in a better, more complete book about branding,[...]
 Open Up "Open Brand" July 9, 2008
Pete Blackshaw (Cincinnati, OH USA)
1 out of 1 found this review helpful
There's a plethora of books out there about Web 2.0, Social Media, Twittering, and more...but what I love about this book is that it makes it all simple and obvious and intuitive. It cuts through the impenetrable jargon, and where jargon just can't be chiseled free, it clarifies and translates. The book satisfies the unmet marketer need for clarity and simplicity. It's also written by two industry leaders who "walk the talk" on all these principles.
What the authors are talking about is a new mindset...a new organizing principle...and a new consumer world order.
Great case studies, superb visuals, and extremely creative. It's a go-to guide for easy and continued reference. The glossary is particularly "actionable." A great book give to someone on your team who's doesn't get that the web is more than a tool, or just a "cool" technology.
- Pete
Open is the new Challenge! July 8, 2008
Thomas Obrien (Chicago, IL)
I have read a lot of books about marketing in the new world - but I think this book nails it. Kelly Mooney and Nita Rollins have written a well organized, quick, smart, strategic and accessible book.
Somehow it cuts through all the social media clutter and talks to the brand owner about how to be open in the new world. Good Stuff!
[...]
Tom O'B
No need to fear the future June 30, 2008
Marsha Collier (Los Angeles, CA USA)
Each decade brings changes in the way people see things; react to things and buy things. With these changes there are a chosen few who really "get it." Mooney and Rollins are two such people. They are not just marketing experts, they are visionaries who have their fingers on the pulse of what it takes to advance a brand in this "web made world," So if you have a brand or just a message to spread, this is your book. I've learned a lot from reading it and it's caused me to OPEN my own thinking on marketing and expand my own brand's base. Thank you for the wake-up, it's a must read.
Give this to your CEO June 27, 2008
Sam Decker
1 out of 1 found this review helpful
There are several reasons I love this book. It is small and easy to read, which makes it possible for a plane ride. Secondly it provides a clean and clear explanation of why brands (companies) need to open up, with several compelling examples of how companies have done that successfully. For those two reasons, this is a great book to give to executives contemplating the shifts in marketing strategy. There are several graphs that I was able to use in my presentations to explain how to drive word of mouth and conversational marketing.
Showing reviews 11-15 of 20
|
|
|
