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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our DecisionsAuthor: Dan Ariely
Publisher: Harper

List Price: $27.99
Buy New: $10.75
as of 11/23/2009 19:25 CST details
You Save: $17.24 (62%)



New (41) Used (15) from $9.25

Seller: smokymtnbooks
Rating: 4.5 out of 5 stars 39 reviews
Sales Rank: 2015

Languages: English (Original Language), English (Unknown), English (Published)
Media: Roughcut
Edition: Rev Exp
Pages: 400
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 9.1 x 6.4 x 1.2

ISBN: 0061854549
Dewey Decimal Number: 153.83
EAN: 9780061854545
ASIN: 0061854549

Publication Date: June 1, 2009
Availability: Usually ships in 1-2 business days
Condition: Brand New!!!Great Condition, No Remainder Mark. We Have Over 3,500,000 Books Sold!!!

Customer Reviews:
Showing reviews 11-15 of 39



5 out of 5 stars Predictably pleasurable   September 12, 2009
James Frick (Traverse CIty, Michigan USA)
Dan Ariely is an inspirational person, and his studies and stories are fun and very enlightening. It provides significant insight into our sometimes crazy decisions. I enjoyed it from page 1 through the the last page. I recommend it to anyone who has ever wondered why they (or someone else, of course) did something that seemed irrational - there is a good reason, just an irrational one for it. Great read - will reread soon. Scientific enjoyment.


2 out of 5 stars Dr. TMS   September 10, 2009
T. M. Sell (Des Moines, WA United States)
5 out of 11 found this review helpful

I know this is a very popular book, but I found it kind of tedious. Too many of the examples are drawn from hypothetical situations involving students who then make decisions where nothing is really at stake. This seems a stretch to me in approximating real life behavior. For example, Ariely posits that you'd go across town to save $5 on a pen but not $5 on a suit of much higher price. Hello? I wouldn't go across town for either. My time is worth more than $5. This book strikes me as representing everything that's wrong with modern economics: Abstracting difficult decisions into odd hypotheticals and thus oversimplifying rather complex issues.


5 out of 5 stars how people make decisions   September 2, 2009
Joseph Walter
0 out of 1 found this review helpful

This is an interesting look at why people make the decisions that they do. We've all been there, whether it's eating too much, drinking too much. spending too much, not using protection during sex, or something equally as "crazy." If you've wondered why these things happen, this is a good one to read. Lots of good experiments make this go very quickly. I literally read it within a couple of days.

I think this would be helpful for people who sell things for a living. Could also be helpful for people in relationships. It's really good for anybody who is trying to make changes in their lives though. If you're eating too much or not exercising enough, this might just have the key as to why. Same for drinking, smoking, or whatever other habits you have.



1 out of 5 stars Interesting, not new   August 31, 2009
Business Reader (TX USA)
4 out of 11 found this review helpful

There's little to learn in this book that hasn't been covered in numerous other books, (eg The Paradox of Choice). What disappointed me most was that all or most of the studies seem to have been conducted by the author and his colleagues and don't seem to be further supported by outside analysis. In addition, approx 50 pages of the book are given to the author's thoughts on the subprime mortgage crisis. Why?


5 out of 5 stars What a great book   August 30, 2009
L. Mercer (Melbourne, AUS)
1 out of 1 found this review helpful

Devoured it in two days - great ideas, easily presented and understood, interesting illustrations. Applicable to a much wider field of human psychology than just economic behaviour!

Showing reviews 11-15 of 39



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