Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition |  | Author: Jerry Weissman
Publisher: FT Press
List Price: $26.99
Buy New: $16.48
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Rating:  5 reviews
Sales Rank: 11664
Media: Hardcover
Edition: Upd Exp
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9 x 6.2 x 1.1
ISBN: 0137144172
Dewey Decimal Number: 651.73
EAN: 9780137144174
ASIN: 0137144172
Publication Date: November 27, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Named by FORTUNE Magazine as a "Must-Read" "Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit!" Tim Koogle,Founding CEO, Yahoo! "A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me [18] years ago." Jeff Raikes, former President, Microsoft Business Division, Microsoft Corporation, and CEO, Bill and Melinda Gates Foundation "Jerry is The Man when it comes to making great pitches. If your pitch doesn't get a whole lot better after reading this book, something is wrong with you." Guy Kawasaki, Managing Director and Chairman, Garage Technology Ventures, and bestselling author of The Art of the Start "Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It's loaded with easy actions and real examples that really work. I've used them. I know." Scott Cook, Founder, Intuit Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly!discover common ground! and, together, decide to act. In this fully updated edition, Jerry Weissman, the world's #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what's in it for the audience. Weissman's techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it's your turn! / What you must do to tell your story Focus before Flow: identifying your real goals and message / The power of the WIIFY: What's In It For You Staying focused on what your audience really wants / Capture your audience in 90 seconds! and never let go! Opening Gambits and compelling linkages / Master the art of online Web conferencing Connecting with your invisible audience / From brainstorming through delivery Crafting the Power Presentation, one step at a time
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| Customer Reviews:
On my "must read" list October 5, 2009
System Engineer (Virginia, USA)
I work in technical marketing. This book is on my "must read" list, and I have recommended it many times. It is short, easy to ready, to the point, and packed with useful information. Note that for engineers (like me), much of the information at first may seem couter-intuitive; however, after "correcting" and creating several successful presentations based on the precepts of this book, I am a complete fan.
Best presentation content creation book September 12, 2009
David C. Knox (Chantilly, VA USA)
1 out of 1 found this review helpful
There are two parts to presenting: content creation and content delivery. This book is the best one I have found to discuss the content creation. It does so not from the ridiculous "Here's how to make a PPT slide," but rather from the perspective of how to create an organized, impactful and effective message.
This is a must read book and I forced upon my entire sales organization.
 Easy Read, Highly Useful August 28, 2009
William Sidwell
I finished this easy-to-read book within two weeks and I'm already applying the principles in my work presentations. Although I already was applying most of the principles, I really was missing the "What's In It For You" part in my presentations. Since applying this WIIFY I'm getting a much better response from my team. I also liked the layout/transition tips - the left to right tip I would never have known in a lifetime of presenting. I recommend this book to everyone, from students to businesspeople.
Excellent - Terrific Coaching on Presentations June 11, 2009
G. Lapidus (Bay Area, California USA)
4 out of 4 found this review helpful
Most of us get so caught up in what we want to say, or believe important, we leave those we are presenting to behind. This book is excellent in coaching one to understand how to be far more effective with presentations. After 30-years of presenting, I still found the information in this book to be priceless.
A MUST-READ for any human-being! May 31, 2009
Oscar Fabra (Bogotá, Colombia)
4 out of 4 found this review helpful
This book really amazed me... especially because I though I knew something about presentations (one thinks that presentation is just about the simple advices that teachers always tell us in college), but I was completely wrong... if you have never taken a very serious course on presentations (like me), I'm really sure you'll learn many things you never knew you would... Though I am hardly starting to put it in practice, I know it is very useful, especially for business plan presentations, which is the main focus of the author... I recommend it!
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