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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience |  | Author: Carmine Gallo
Publisher: McGraw-Hill
List Price: $21.95
Buy New: $12.52
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Rating:  41 reviews
Sales Rank: 680
Media: Hardcover
Edition: 1
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 8.3 x 5.8 x 1
ISBN: 0071636080
Dewey Decimal Number: 658.452
EAN: 9780071636087
ASIN: 0071636080
Publication Date: September 11, 2009
Availability: Usually ships in 1-2 business days
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| • | ISBN13: 9780071636087 | | • | Condition: NEW | | • | Notes: Brand New from Publisher. No Remainder Mark. |
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Product Description
“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way. “No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
--Rob Enderle, The Enderle Group “Now you can learn from the best there is--both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."
--David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
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| Customer Reviews:
Showing reviews 1-5 of 41
 Insightful but Repetative In Spots March 2, 2010
J. Jensen (Fort Collins, Colorado)
This book was highly recommended by a friend who makes a living giving presentations. He said that it was the "most amazing book that he has read in ten years", adding that he "reads it over and over again to make sure he is prepared". With that my expectations were set -- mighty high mind you -- and I ordered the book from Amazon (I figured it was pointless to ask to borrow his copy).
The book arrived on Saturday morning and I immediately tore into it. I won't go into the outline of the book as this has already been done by many other reviewers. What I will do, however, is give you my impressions overall. BTW -- I blew through the book in a little over a day primarily due to the easy-going, conversational tone of the author. I found it incredibly enjoyable and very easy to pick up and resume reading (as opposed to having to remember the last points before moving forward).
Overall I felt the book was very well organized, giving me an outline for my presentations. Gallo does, however, continually revisit the same stories over and over again, albeit from different angles, to show what Jobs was doing, what he was saying, what was on the slides behind him, and what the audience's reaction was to the action. So, while it may seem repetitive (and it is), it is actually from a different perspective in each scene (chapter). I don't know that this is a short-coming but do know that I got tired of hearing about the iPhone MacWorld Keynote. By the end of the book I really did just want to jump on YouTube and watch the whole thing myself instead.
So would I recommend this book? Probably, yes.
Do I think it is as earth shattering as my friend led me to believe? No.
Will I reread it again? Yes. Maybe not in totality but certainly as a reference book.
Finally, will I incorporate Job's techniques into my next presentation? YES!!!
I wish you the best in your presentations.
 Appropriate for everyone in the business world today! February 22, 2010
S. Vogt
I've worked in the Aluminum industry for about 20 years and the last 14 years for the world's largest aluminum producer. I'm convinced that no mater what your job or level in the organization you must sell. I've watched every one of Steve Jobs' keynotes for the past 3 years in amazement. When I saw this book on Amazon I couldn't wait to get my hands on it in hopes that it may decode what the title claims. I have recommended this book to several of my colleagues and will continue to do so in the future. It does an excellent job of spelling out the essence of how Steve Jobs sells the Apple experience. This book is appropriate for everyone in the business world today.
Awesome for presentation skills, but incredible as a leadership book too February 14, 2010
Esther Schindler (Scottsdale, AZ USA)
2 out of 2 found this review helpful
In the past few years, I've found myself in situations where I have to (oh my) stand up and (uh-oh) say something to a group of strangers. I'm confident about a lot of things, but when it comes to presentations and talking to a crowd, my skill could be fit on a dime. On the thin edge. (How nervous was I? I once stood up to talk and fainted dead away. Really passed out, flat on the floor. Now THAT was a bad moment.) So, once I decided that it was time to get better at this, it made sense to learn presentation skills from someone whose "get the point across" ability has inspired fandom and business success; I picked up Carmine Gallo's book at the library.
For, no matter what you think of Apple or Steve Jobs, he is probably one of the best presenters of our generation. I've attended a few of his Macworld keynotes; I personally know what it feels like to be wrapped around his little finger. In fact, I'd argue that if you DON'T like Jobs or Apple, you should make a point of reading this book. If Apple has succeeded only through this guy's ability to convince people to buy the (in your view) wrong/over-priced products, then it behooves you to learn how he does it... because just think what you could do if you had the RIGHT product/message to communicate along with these presentation skills.
I looked forward to this book for the advice it might impart for how to improve my "make better slides" and "stand up in front of people" skills, but I got something more: a wonderful, put-it-to-use treatise about good leadership, and passion, and what it takes to make people want to listen to you. Because, obviously, if they aren't listening, they aren't following you or the strategy you propose.
Absolutely, the book delivers on its promise: There is PLENTY of information to help you learn how to improve your presentations, from identifying "the one question that matters most" to using slides as the supporting background to your pitch rather than as the "read off the slide" body of the message. The major Aha! moment for many presenters, I think, is that Steve Jobs never uses bullets. Ever. The book made me realize just how often people try to shove the kitchen sink onto a slide rather than underscore "the point I'll be making as I speak aloud;" instead, Gallo points out, Jobs communicates three things, and doesn't try to identify every product feature. (This also applies to beginners' efforts at writing articles or other essays, though that's not a point Gallo stresses.)
Nearly every presenter's task is examined. Gallo has an entire chapter explaining how to dress up your numbers by using analogies and by putting them into context, for instance. He shows how to control how others perceive your announcement or message by creating Twitter-like headlines. The book is chock-full of examples (not all from Jobs' presentations, so you can see how other accomplished presenters succeed with the same methods) and each chapter summarizes the key messages to take away. Gallo analyzes Jobs' presentations (largely Macworld keynotes; he invites you to follow along on YouTube), showing both Steve's words and Steve's slides. The book is immensely readable. Even better, I figured out what my presentation weakness is, and now I know how to overcome it.
It'd be worth reading this book just for that... but to my happy surprise, Gallo doesn't look only at Jobs-on-stage for his advice on "how to be insanely great in front of any audience." For example, he spends quite a bit of time discussing how Jobs has -- and imparts -- a messianic sense of purpose. Jobs' presentations don't aim to tell you about a product with new features; he communicates to the audience that by buying into his message, they are changing the world. People want to make a difference in the world, Gallo points out, and Jobs helps people believe they're doing that. "Ask yourself, 'What am I really selling?'" Gallo writes. "Here's a hint: It's not the widget, but what the widget can do to improve the lives of your customers. What you're selling is the dream of a better life. Once you identify your true passion, share it with gusto."
This is a really great book. It goes well beyond "how to give a presentation." I think it ought to be required reading for anyone whose job includes getting other people to agree to your strategy and ideas. And doesn't that mean anyone in business?
 Not The Best February 9, 2010
Zachary Hiwiller
4 out of 4 found this review helpful
If you haven't read Presentation Zen, slide:ology and/or Brain Rules, then maybe you will find some interesting bits in this book. I can't complain about the messages in this book - everyone needs to learn how to be a better presenter. But like many business books, the twelve rules here could have been done in a long article instead of a short book. Then at least the author could have embedded video. There's a lot of fluff or irrelevant content (pictures of Jobs, tables of talk transcripts) that do little but pad the book. I'm a big Apple fan, but large parts of this book reads more like a Jobs love-fest than a presentation how-to.
Steve has a luxury most don't: he controls everything about his presentations and has the resources to present in the manner he finds will best get his message across. The vast majority of us do not have those luxuries. While there are a lot of great rules in the book, unless you are presenting something that is highly visual and have the artistic resources to procure vivid imagery, a lot of the particulars of the keynote's will be irrelevant.
There are simply better books on this topic elsewhere.
Invaluable Presentation Pointers February 8, 2010
Kristin J. Arnold (Scottsdale, AZ, USA)
I just watched the product launch of Apple's newest product, the IPad. Classic Steve Jobs, according to Carmine Gallo in this book. Even though Gallo thinks Steve Jobs is a brilliant presenter (he is not, although he has gotten better over the years), Gallo does a fine job melding the Apple product launch lore in with some presentation pointers (pun intended). If you are a MAC devotee, then you'll love the behind-the-scenes tidbits Gallo shares. As a new MAC user, I found the adoration and anecdotes bordering on the tedious about halfway through the book.
Even if you have never owned an Apple product before, the presentation pointers are invaluable. So here is the good news for all corporate presenters. You, too, can present like Jobs if you follow a few basic tenants, which are outlined in the book. After all, if Jobs can give a brilliant prsentation, so you you!
Showing reviews 1-5 of 41
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