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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience |  | Author: Carmine Gallo
Publisher: McGraw-Hill
List Price: $21.95
Buy New: $14.82
as of 11/23/2009 09:37 CST details
You Save: $7.13 (32%)
New (5) Used (2) from $14.82
Seller: bookrackrh
Rating:  14 reviews
Sales Rank: 461
Media: Hardcover
Edition: 1
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 8.3 x 5.8 x 1
ISBN: 0071636080
Dewey Decimal Number: 651
EAN: 9780071636087
ASIN: 0071636080
Publication Date: September 11, 2009
Availability: Usually ships in 1-2 business days
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Product Description
“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way. “No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
--Rob Enderle, The Enderle Group “Now you can learn from the best there is--both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."
--David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
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| Customer Reviews:
Showing reviews 1-5 of 14
Thank you! November 23, 2009
Travis L. Berger (Florida)
The book arrived quickly and in perfect condition. VERY pleased with everything including the price!
Great Book! November 19, 2009
Derek Franklin
This book is FULL of great information on how to communicate ANY message to someone else, whether with a presentation, video, or something similar.
It's easy to read, the layout is clean, and the ideas and tips it provides are fantastic.
This is a GREAT book!
A Clear, Concise Guide to Just One Thing November 19, 2009
Dave Millman (San Jose, CA USA)
I really like this book. Unlike many business books that wander around dozens of topics, this one covers just one thing, the presentations of Steve Jobs. And it does it well.
On YouTube, I stumbled on Jobs' MacWorld keynote speech in 2007 where he introduced the iPhone. It's a great speech, and if you are at all interested in this topic, go watch it. This speech, and many others like it, are carefully dissected in this book, so that you can see the techniques that Jobs uses and how he uses them. Gallo refers to other speakers and experts from time to time, but the bulk of the book is about Steve Jobs.
Gallo is rigorous in his references, describing the title and date of each Jobs speech he analyzes, and giving excerpts. YouTube comes in very handy here, hosting most of these speeches for us to study. I often found myself watching entire speeches, entranced by Jobs and his message. Inevitably, after reading more of the book, I would discover that I had witnessed several more of Jobs's well-rehearsed communication techniques.
If you have doubts about buying this book, go watch a Jobs speech on YouTube. If you want your own presentations to be like his, this book is the reference that will tell you how.
Buy and read this book. November 18, 2009
Reg Nordman (Vancouver, BC Canada)
1 out of 1 found this review helpful
McGraw Hill is sending me these incredible books. This one is a jewel for any one who gives presentations.
For quite some time Rocket Builders has been using techniques such as Gallo explains which we gleaned from watching Jobs and Obama perform, reading Guy Kawasaki's guide as well as Presentation Zen and Nancy Duarte's work. This one is a good easy to read book which benefits from the author, Gallo, being a journalist.(Are my preferences showing? )
You will learn the power of three as it helps you build up a framework to really communicate your story. He lays out the tips that the other pros espouse such as images before words and simplify simplify. Again we hear that the last thing you do is build your slides and just banish all bullets. You also see the famous readability index test that compares Jobs to Bill Gates. Jobs incredible work ethic wrto practising and delivery is also laid out for you. All this and more makes this a worthwhile investment to buy and read this book.
Fantastic guide to presentation skills and personal brand marketing November 13, 2009
Tony Deblauwe (San Francisco, CA)
1 out of 1 found this review helpful
Today's business environment is so cluttered with messages, pitches, copy-cats, and general information overload that many new and fresh ideas sit in obscurity. The need for individuals to communicate and influence others is more critical in an age of sound bytes and 24/7 headlines.
Presenting your ideas with purpose and meaning is at the heart of Carmine Gallo's book, The Presentation Secrets of Steve Jobs: How To Be Insanely Great In Front of Any Audience. Modeling off Steve Jobs (the icon), Gallo successfully deconstructs the formula for making any presentation a winner. Whether you're objective is to pitch a product or service, or advance your career, the simple elements described in the book can be applied by anyone at any level.
Gallo teaches you how to rise up through the noise. For example, he outlines the back-end processes such as planning with paper and pencil to craft your story. It's not about the beautiful PowerPoint slidedeck - it's about convincing people why they should care about you. Without that (mixed in with strong dose of personal passion) you go nowhere. In the workplace success goes to the evangelist who creates the roadmap that gets everyone's buy-in. This is true of leaders as well as individual contributors.
Gallo goes on to layout how to present information in digestible chunks suggesting the use of headlines and Twitter length messages to create key points that stick. In other words, if you build the experience they will come. Seems simple enough, but many of us trip over ourselves trying to get the task part of our pitch down and overlook the heart of the message. People gravitate to you when you can solve a problem and create a change and that's what Steve Jobs does and so can you.
My review copy of this book is riddled with highlighter and post-its. Every chapter has a plethora of gold knowledge nuggets that I will be practicing every chance I get. True to Gallo's style, the book is formatted with chapter end summaries (Director Notes) and an easy to follow flow and format. If you ever wanted to know how Steve Job captivates crowds, but more importantly, how to harness his techniques for your own success, read this book immediately!
Showing reviews 1-5 of 14
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