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•	The Tipping Point: How Little Things Can Make a Big Difference
•	Buyology: Truth and Lies About Why We Buy
•	Yes!: 50 Scientifically Proven Ways to Be Persuasive
•	Sway: The Irresistible Pull of Irrational Behavior
•	Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
•	Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Guide to Google Adwords)
•	Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
•	Tested Advertising Methods (Prentice Hall Business Classics)
•	Ogilvy on Advertising
•	BrandSimple: How the Best Brands Keep it Simple and Succeed

New Releases

•	Buyology: Truth and Lies About Why We Buy
•	Los Logos 4
•	Buyology: How Everything We Believe about Why We Buy Is Wrong
•	Buyology: Truth and Lies About Why We Buy
•	Graphis Design Annual 2009 (Graphis Design Annual)
•	Mobile as 7th of the Mass Media: Cellphone, cameraphone, iPhone, smartphone
•	CA$HVERTISING: How to Use More than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone
•	Advertising 2.0: Social Media Marketing in a Web 2.0 World
•	Winning Results with Google AdWords, Second Edition
•	Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage

Advertising

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Survival Math for Marketers

Author: Peter C. Weiglin

List Price: ~~$31.95~~
Buy New: $28.75
You Save: $3.20 (10%)

New (6) Used (5) from $21.88

Avg. Customer Rating: 3.0 out of 5 stars

2 reviews
Sales Rank: 738973
Category: Book
ASIN: 0761916326
Publication Date: July 15, 2002
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours

Media Math: Basic Techniques of Media Evaluation

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Media Math: Basic Techniques of Media Evaluation

Author: Robert W. Hall

Buy New: $92.00

New (1) Used (9) from $19.16

Sales Rank: 682409
Category: Book
ASIN: 0844231282
Publication Date: May 1991
Availability: Usually ships in 1-2 business days

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