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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes |  | Authors: Perry Marshall, Bryan Todd
Publisher: Entrepreneur Press
List Price: $24.95
Buy Used: $5.99
as of 3/22/2010 03:29 CDT details
You Save: $18.96 (76%)
New (17) Used (24) from $5.99
Seller: goodwillbooks
Rating:  111 reviews
Sales Rank: 207602
Media: Paperback
Edition: 1
Pages: 304
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 8.9 x 7.4 x 0.7
ISBN: 1599180308
Dewey Decimal Number: 659.144
EAN: 9781599180304
ASIN: 1599180308
Publication Date: November 29, 2006
Availability: Usually ships in 1-2 business days
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Product Description
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works. Learn how to: - Build an AdWords campaign from scratch
- Identify keywords that entice people to click on your ads
- Get the lowest bid prices on your keywords
- Defeat click fraud and other scams
- Use search engine optimization techniques
- Turn clicks into customers
Plus get FREE e-mail updates on Google's ever-changing system.
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| Customer Reviews:
Showing reviews 1-5 of 111
 title is justified March 18, 2010
S. Ebinger (Singapore)
I am a beginner with google adwords and this book gives an execellent introduction and valuable tips on how to improve CTR and how to avoid the main pitfalls. I can recommend it to anyone who gets started.
Very informative with some unique ideas not found elsewhere March 14, 2010
Mitchel J. Haas (Midwest USA)
1 out of 1 found this review helpful
I've read a few other very good books on AdWords before purchasing this book. The other were also very good, so I was a little skeptical I wouldn't learn any thing new in this one. I was relieved to discover that this book provided some very unique insight and ideas. I particularly like the Peel and Stick strategy, and began applying it right away and found it gave amazing results. Even if you've read other books on AdWords, this book will provide you very good additional information and strategies.
A lot of Good Idea, Simple March 4, 2010
Chuck LIvecchi (Rochester, NY)
1 out of 1 found this review helpful
This book is filled with good insights. Sometimes the information is geared toward the beginner, while other times you will find a few advanced golden nuggets. For me, I will be looking for more books by the authors with more advanced techniques.
Good Marketing Book Wrapped into This Adwords Topic March 1, 2010
JohnnyJSpeaks (Atlanta, GA USA)
1 out of 1 found this review helpful
I am a software developer/entrepreneur who "put the cart before the horse", and built a software tool before writing a business plan or deciding on a marketing plan. After completing the first version of the product I started looking for ways to generate traffic. I had heard that Tim Ferriss (The 4-hr work week) used Google Adwords to test the effectiveness of possible book titles via Adwords campaigns. I also attended an Atlanta Internet Marketing Meetup that featured an awesome Internet Marketer Charles Lumpkin ([...]), he suggested reading this book. Based on those needs and that awareness I bought the book.
I found it to be a great book for defining the simplicity of what to do to properly utilize Adwords. I used a highlighter and marked at least 4 sentences on every page in the whole book. In the middle I really found great basics for an ignorant marketer like myself regarding the Unique Selling Proposition. The whole tactical steps of defining and implementing adwords wrapped around the introduction to the USP was key to clarifying what I needed to do to get the ball rolling.
I am still working on marketing my software tool, BuyerCommand ([...]) which is an alternative dashboard for browsing eBay listings more effectively. It will be interesting to discover how well properly implementing an Adwords campaign contributes to building awareness of my application. The Ultimate Guide to Google Adwords was a great book to education me on the topic.
 If there were a book of AdWords "Secrets," they wouldn't be secrets! February 26, 2010
Nobody Special (Grand Junction, CO)
Having worked with AdWords for some time, I was hoping for details and depth beyond my current understanding, the proverbial Rosetta stone for "accessing 100 million people in 10 minutes!" Instead, I got a pretty common-sense approach to the topic with a few nuggets of insight and a great deal of marketing 101, which I did not care for.
Showing reviews 1-5 of 111
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