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Start with Why: How Great Leaders Inspire Everyone to Take Action |  | Author: Simon Sinek
Publisher: Portfolio Hardcover
List Price: $24.95
Buy New: $14.39
as of 11/24/2009 22:44 CST details
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Seller: bookie1049
Rating:  5 reviews
Sales Rank: 4202
Media: Hardcover
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 8.3 x 5.6 x 1
ISBN: 1591842808
Dewey Decimal Number: 658.4092
EAN: 9781591842804
ASIN: 1591842808
Publication Date: October 29, 2009 (New: Last 30 Days)
Availability: Usually ships in 1-2 business days
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Product Description
Why do you do what you do?
Why are some people and organizations more innovative, more influential, and moer profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.
In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY.
Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit-- those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others?
Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.
Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
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| Customer Reviews:
Inspirational Leadership November 13, 2009
Larry Underwood (Scottsdale, AZ)
2 out of 2 found this review helpful
Great leaders are also great communicators; capable of inspiring others to follow their path with a combination of understandable rhetoric and an unwavering sense of purpose. They are able to achieve superior results by engaging their disciples to take the necessary action to help accomplish a shared mission.
Simon Sinek proposes that great leaders start with one simple, yet critical call to action; by asking the burning question---why? Assuming the "why" is compelling to enough people, the leader is then responsible for producing the desired results; usually, this is a collaborative effort, requiring much planning to ensure the job is accomplished.
Leaders have to be competent enough get things done; all rhetoric and no action leads to failure. If that happens, the inspiration is wasted, leaving the leader's followers to be asking themselves "why" they placed their trust in this person to begin with. In the final analysis, great leaders are able to put everything together, doing the right things at the right times.
For anyone trying to enhance their leadership skills, this is a great resource to aid in that process.
Learn From Yourself November 9, 2009
William Rockwell (Chatsworth, CA United States)
Every bookstore is filled with business books that tell you WHAT to do and HOW to do it. They often seem to give contradictory recommendations. This WHY book will resolve many of the apparent paradoxes and put you on your path.
The truth is most people are too busy doing to think about the most important question which is WHY they are doing. It is likely thinking through the examples in the book you will discover why you are working too hard for your results and more importantly be able to concentrate on achieving far more with far less effort.
Want to know why people love some companies and not others, why it usually takes 2 guys in a garage, why some companies soar and others crash? It's in there.
A note on what is not in the book. There are no 7 steps to accomplishing anything you want. What and how you do things are up to you, once you figure out the why. But again there are no shortages of other books and people who can help with that.
A final note, this is a business book, but the applications extend far beyond business.
Must read for all companies November 3, 2009
Cameron Herold (Vancouver Canada)
2 out of 2 found this review helpful
I've been coaching & mentoring entrepreneurs around the world for years. I have CEOs that I mentor in 5 countries. This book will be a must read for them and their teams.
I was lucky to be exposed to Simon and his content years ago and have anxiously awaited it in book format so that I can begin sharing it with others. Just purchased yet another copy today to give to another CEO.
My Why - "helping entrepreneurs make their dreams happen" was developed using Simon's formula and his book Start With Why will also make it easier for me to help the entrepreneurial companies I'm mentoring to figure out theirs too.
Must read - in fact - buy a few to give away.
....helping entrepreneurs make their dreams happen.
Cameron Herold
Founder
BackPocket COO
[...]
More Than Inspiration October 30, 2009
Linda H. Leekley (Durham, NC United States)
1 out of 1 found this review helpful
As an avid reader of Simon Sinek's blog, I have been eagerly awaiting his book, START WITH WHY. I am a small business owner who had grown tired of the typical marketing advice that spells out how to manipulate people into buying your products. START WITH WHY blows that advice out of the water and, instead, encourages business people to succeed with inspiration and integrity.
Every business owner should take the time to read this book and drill down as far as necessary to discover his/her WHY. It does indeed cause you to rethink your business and the message you are sending the world about what you do.
HIGHLY recommended!
Why Start With Why is important. October 30, 2009
Mark Rubin (DC)
1 out of 1 found this review helpful
I love this book. According to Simon Sinek, one simple thing can make your business run better. It can make your employees happier. It can make your customers more loyal. It can even turn your suppliers into partners. Simon reverse engineers the most successful companies in the world to find out why they are successful. The reason is simple - they understand why they exist and they share that reason with everyone. This emotional connection, a relationship based on mutual allegiance to a cause, is part of our biology and is rooted in the part of our minds that controls decision making. As a practical matter, if you understand how people make decisions, you have the opportunity to create alignment and mutual success. Everyone wants to be happy. Everyone wants to feel like they matter. If you start with why, everyone will win.
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