Idea Index: Graphic Effects and Typographic Treatments | 
| Author: Jim Krause
Publisher: North Light Books
List Price: $22.99
Buy New: $4.45
as of 11/23/2009 20:57 CST details
You Save: $18.54 (81%)
New (33) Used (34) from $3.49
Seller: sawglebooks
Rating:  40 reviews
Sales Rank: 170101
Media: Turtleback
Edition: 1
Pages: 312
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 6 x 4.5 x 0.9
ISBN: 1581800460
Dewey Decimal Number: 686.2252
EAN: 9781581800463
ASIN: 1581800460
Publication Date: May 1, 2000
Availability: Usually ships in 1-2 business days
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Showing reviews 1-5 of 40
 Almost, but just missed August 26, 2009
J Moe (So Cal)
I had expected a jaunty little booklet with snappy thumbnails depicting a myriad of logos reworked in a variety of ways, all meant to kickstart one's creativity stalled in the early stages of the design process. In fact, replace 'myriad of' with 'few' and you have 'Idea Index'.
As others have suggested, the budding design students are the real market for such a book. They will be exposed to the fact that designing is never a completed process and that, when you think you have exhausted all possibilities, you can be assured that the tip of the iceberg has been only lightly touched.
I usually enjoy seeing the processes of other designers and delight in viewing the many thumbnails in the evolution of a logo. This collection shows a bland, but achingly deep, collection involving scant graphic elements. Sure, it was not promised that I would be suprised by some of the ideas presented, but I had expected to be. I found every idea predictable. It is pretty sad when an idea book makes you recall your earliest attempts in art school. Thats what I found in the Idea Index.
 Never received the item June 28, 2009
DigiSuper (New Jersey, USA)
0 out of 2 found this review helpful
After the long scheduled wait time-Order date May 28, Estimated delivery June 1 - June 19, I still have not received the item.
The vendor was very willing to refund the payment and did so immediately after my request.
 Great idea starter! November 2, 2008
V. Custodio
This is a great book when you need ideas for a project but just don't have anything or are burnt out. This helps with graphics and text. Sitting down with a hot/cold beverage and relaxing with this book is a great idea. The page layouts and continuous colors used are nicely done and show how each idea can effect a graphic or text.
Informative Book August 10, 2008
R. Wallace (Tupelo, Ms)
This book is a great cause it helps to inspire thoughts for designs in a creative way. Ideas that you may not think of to add to a design will help open your eyes. The typographic treatments help broaden your mind by seeing how to create attractive type so your not using the same old style of typographic.
Your graphic design career SAVED! By durable, genious little IdeaFactory April 12, 2007
Hopefully Helpful (St. Louis, MO)
0 out of 1 found this review helpful
You may be a design superstar, but you need this. If not now, you will eventually and it will be at 2am in the morning and 4 Red Bulls shy of an 8am deadline when you realize you should have had it, while all the local bookstores are closed and the one person awake that you know owns it lives one hour away, but your car is out of gas due to the money you're not making from the ideas you're not creating from the Idea Index you don't own and anyone else you think may own it is sleeping or competing for the same work and laughing at your naivety because they know they are going to win the job and raise their arms in ecstatic passion, kissing the boss's butt and laughing with an evil smiling scowl in a moment of unfair glory you are not a part of. Invest in saving your tail from that moment.
The greatest designers and artists will tell you they don't always just "make it appear", but go to other sources for inspiration. Even if you don't think you need it, you need it just to give you a fresh perspective at times.
I can't tell you the number of times this little idea factory will save your tail during a mind block! It has saved me many times and probably has resulted in thousands of dollars worth of design work won due to the ideas generated from it during a blank out. Just that alone should be enough to convince you to get it.
This durable, vinyl covered gemlette is geared toward graphic design folks and is divided into two sections:
1. Graphic Effects:
2. Typographic Treatments
What I really like about the Idea Index is that amongst its 300+ ideas, you will find multiple versions of each individual idea per page, not just one little instance. Also, the ideas use varying techniques, not just what the author may be predisposed to. The ideas are indeed simple in many cases and that is enough to spark that one little idea that will build and build, compounding the ideas until you have just thrown your hands over your head in ecstatic excitement over the design award you just won, after making all that money from that job you wrested from the hands of the other guy 4 Red Bulls shy of an 8am meeting at 2am who doesn't own this book. Uhh . . .
Save yourself the drama. Just get it, my brain hurts . . . from all the ideas this book creates.
Showing reviews 1-5 of 40
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