Hoopla | 
| Authors: Crispin Porter + Bogusky, Warren Berger
Publisher: powerHouse Books
List Price: $45.00
Buy New: $29.56
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Rating:  13 reviews
Sales Rank: 84529
Media: Hardcover
Edition: illustrated edition
Pages: 432
Number Of Items: 1
Shipping Weight (lbs): 4.1
Dimensions (in): 11 x 8.6 x 1.2
ISBN: 1576873129
Dewey Decimal Number: 659.1125
EAN: 9781576873120
ASIN: 1576873129
Publication Date: October 25, 2006
Availability: Usually ships in 1-2 business days
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Product Description
Theyve been called "visionary" by both Newsweek and Time, hailed as "the ad worlds most talked-about agency" by USA Today, and dubbed "the next big thing" by Business 2.0. They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and made Burger King sizzle once again. And they did it with bold publicity stunts, infectious viral marketing strategies, funny masks, folding paper, outrageous Internet hoaxes, and a weird, garter beltwearing chicken who became a cultural sensation. And this random madness has a very sound method to it: Hoopla. In Hoopla, the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time. Veteran journalist Warren Berger, who has tracked and reported on the CP+B phenomenon over the past decade, fully examines and deconstructs the methods that lie behind the agencys seeming madness, while the striking images throughout the book (captioned by the CP+B creative team) provide insights into the logic, intuition, mischief, and passion that leads to the creation of Hoopla. The result is a fascinating journey into a realm of unbridled creativity. See the madness. Read the method. Hoopla. Hoopla also includes practical, step-by-step advice on how to find and promote big ideas (even on a shoestring budget), and how to generate excitement and hype in todays cluttered, noisy communications landscape. If youre a marketer, a communicator of any type, or anyone who needs to get out a message and generate some buzz, Hoopla will change the way you think about the art of communication.
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| Customer Reviews:
Showing reviews 1-5 of 13
 blah, blah, blah November 21, 2007
William K. Cronin (cleveland rocks, USA)
6 out of 13 found this review helpful
so hip and so on "top of the pile", so sad. sure ya'll are smart and rich and kinda mean and .... zzzzzzz ... oh, sorry, what were we talking about. oh yeah, we were talking about people talking about themselves .... zzzzzzzzzzzzzzzzzzz
 Recent Order October 5, 2007
Paul Heath
0 out of 10 found this review helpful
I placed the order on 5 September and is expected to recieve the book on or before 1 October. However, the book hasn't been arrived yet. This is quite unusual as it is not the usual practice of your delivery schedule.
Look forward to receiving the book soon!
Emily
 Hooplariffic! September 28, 2007
Rich Gould (Moncton, NB Canada)
5 out of 5 found this review helpful
This book is awesome and depressing at the same time... As I read page after page of the ground breaking creative ideas that have come out of that shop, I am continously reminded of my insignificance in the ad world. Nevertheless, this is still a cool book and a great read, full of inspiration and motivation. And... it's sandpaper cover has really come in handy removing some of the unsightly rust spots from my VW.
 Crispin, Porter, and Bogusky's Hoopla leaves room for improvement July 8, 2007
Pseudoreid (San Francisco)
13 out of 14 found this review helpful
A well intentioned book meant to profile one of America's leading advertising agencies ends up leading the reader on a confused journey lacking clarity, consistency, and organization. What could have been a prolific view into the creative process behind some of the most successful advertising campaigns eventually leaves the reader scratching their head wondering what the hell the point of the book was. Although the book graces some of the insights and strategies that were leveraged to develop the creative idea, most of the narrative hinges on a self indulgent and narcissistic viewpoint of how great CP&B thinks they are.
 Advertising June 13, 2007
Juan Segui
0 out of 1 found this review helpful
if you like advertising, this is a great book from one of the most powerfull ad vertising agencies in th US, very nice design
Showing reviews 1-5 of 13
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