|
A Guide to Behavioral Economics |  | Author: Hugh Schwartz
Publisher: Higher Education Publications, Inc.
List Price: $10.95
Buy New: $10.00
as of 11/24/2009 02:07 CST details
You Save: $0.95 (9%)
New (4) Used (2) from $10.00
Seller: chandlerbooks
Rating:  2 reviews
Sales Rank: 156209
Media: Paperback
Edition: Ist
Pages: 96
Number Of Items: 1
Shipping Weight (lbs): 0.4
Dimensions (in): 8.7 x 5.9 x 0.3
ISBN: 0914927612
EAN: 9780914927617
ASIN: 0914927612
Publication Date: December 26, 2008
Availability: Usually ships in 1-2 business days
| |
| Similar Items:
| |
| Editorial Reviews:
Product Description
A Guide to Behavioral Economics provides an introduction to the field for a general audience and for students of the social sciences, business administration and law. It should help readers get more out of the increasing number of references to the subject in the press and other media and enable them to better recognize some of the limitations of this important but still relatively new approach.
|
| Customer Reviews:
 Better Alternatives Available October 23, 2009
Edward Barnett (Cambridge, MA United States)
5 out of 5 found this review helpful
I purchased this book in the hope that it would provide a good overview of behavioral economics for my students and business clients. Unfortunately, the book is very light when compared to better academic alternatives and not as well written as a number of popular business books on this subject. It feels like it would have been valuable years ago, when non-academics had limited options for tapping into the insights of the new field of behavioral economics, but today there are superior alternatives. Specifically:
-- If you are looking for popular business books that summarize the research literature but are accessible to a typical business reader, both Predictably Irrational by Dan Ariely and Sway by the Brafman brothers are excellent.
-- A slightly more academic book is The Winner's Curse by Richard Thaler. Although Thaler is responsible for significant research contributions, his book is written for a broader audience.
-- For an academic review of key theories and research, go to the source, i.e., Choices, Values, and Frames by Kahneman (who won a Nobel in economics for his research) and Tversky; the book is a convenient collection of seminal papers on the subject of behavioral economics.
 Behavioral Economics October 10, 2009
Frank Jahn (UAE)
2 out of 2 found this review helpful
I found this book unreadable due its bone dry style and bad English. The text is an academic rambling without any original work of the author apparent. No references, examples or case studies are given to provide some relevance to the actual field of behavioral economics. Was this done as a term assignment cobbled together from literature (and probably rated 'F')I strongly advise against buying these 80 pages of babble!
|
|
|
|
Return to Math.com | |
