|
Maximum Influence: The 12 Universal Laws of Power Persuasion |  | Author: Kurt W. Mortensen
Creator: Robert G. Allen
Publisher: AMACOM
List Price: $17.95
Buy New: $9.38
as of 11/24/2009 13:00 CST details
You Save: $8.57 (48%)
New (22) Used (17) from $7.95
Seller: v385
Rating:  25 reviews
Sales Rank: 19071
Media: Paperback
Edition: 1st
Pages: 240
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8.8 x 5.9 x 0.7
ISBN: 0814472583
Dewey Decimal Number: 153.852
EAN: 9780814472583
ASIN: 0814472583
Publication Date: June 2004
Availability: Usually ships in 1-2 business days
| |
| Features:
|
| Also Available In:
|
| Similar Items:
| |
| Editorial Reviews:
Product Description
Foreword by Robert G. Allen Do you realize how much your success, relationships, leadership potential, and income depend on your ability to persuade, motivate, and influence others? Whatever you want to achieve, Maximum Influence can help make it real. Renowned expert Kurt Mortensen combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others. You'll learn the 12 Laws of Persuasion, plus how to: * Read people instantly * Make people trust and like you instinctively * Discover persuasion techniques that 99% of people don't even know exist * And persuade anyone to give you almost anything -- anywhere, anytime! You'll also learn why prospects aren't buying from you -- and how to change their minds. A refreshing departure from the same old worn-out techniques, Maximum Influence presents the life-changing skills and techniques that will help you fulfill all your hopes and dreams!
Book Description
"Foreword by Robert G. Allen Do you realize how much your success, relationships, leadership potential, and income depend on your ability to persuade, motivate, and influence others? Whatever you want to achieve, Maximum Influence can help make it real. Renowned expert Kurt Mortensen combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others. You’ll learn the 12 Laws of Persuasion, plus how to: * Read people instantly * Make people trust and like you instinctively * Discover persuasion techniques that 99% of people don’t even know exist * And persuade anyone to give you almost anything -- anywhere, anytime! You’ll also learn why prospects aren’t buying from you -- and how to change their minds. A refreshing departure from the same old worn-out techniques, Maximum Influence presents the life-changing skills and techniques that will help you fulfill all your hopes and dreams!"
|
| Customer Reviews:
Showing reviews 1-5 of 25
Cialdini Multiplied by 10 April 12, 2009
Jusuf Hariman (Australia)
1 out of 1 found this review helpful
The author has provided the most complete work on persuasion and influence that I have ever read. Nowhere in persuasion literature have I ever seen the art and science broken down into such thorough and easy-to-understand concepts, covering every aspects of persuasion imaginable. Do you realise how much your professional success, and your income depend on your ability to persuade, influence, and motivate other people? Whatever you want to achieve, this book will help make it happen. Persuasion expert Kurt Mortensen has combined years of scientific research with real-world studies of powerful influence techniques in action. These proven techniques let you: (1). Read people instantly; (2). Have people trust and like you instinctively; (3). Master persuasion techniques that 99% of people don't even know exist; and (4). And persuade anyone to give you almost anything - anywhere, anytime.
On a whole different level! August 20, 2007
L. Wakefield (Utah)
0 out of 1 found this review helpful
Maximum Influence is superior to any books written about influence! Kurt did a great job teaching influence in his book and Maximum Influence is not only a fun read, but is written in a way that makes it easy to apply the principles taught.
This book has pretty well all there is wrto persuasion February 21, 2007
Reg Nordman (Vancouver, BC Canada)
4 out of 4 found this review helpful
A very practical book that seems to have pretty well everything you would want to know about persuasion in one easy to read volume. He has 12 laws that make sense as well as a checklist to ensure you have the best chance to persuade your audience. Definitely a library keeper, especially if you are a salesperson, in marcomm, or a speaker/presenter. Lesson reinforced, information helps persuade, emotion sells the deal. The twelve power laws are:
Dissonance
Obligation
Connectivity
Social Validation
Scarcity
Verbal Packaging
Contrast
Expectations
Involvement
Esteem
Association
Balance
vick's opinion January 9, 2007
Vickie Lang
3 out of 4 found this review helpful
This book is fantastic, it not only explains the importance of each law but it also verbalises it in a way where it's very easy to understand
You can bet on it August 30, 2006
Rudy Andl
4 out of 4 found this review helpful
This is the best and most comprehensive work on human nature and mind dynamics I have read. A must read for any salesperson or any one interested in bringing out the best in people. A very easy read with numerous every day examples of the Laws in action. Simple tools for major improvements in our communicatian skills.
Showing reviews 1-5 of 25
|
|
|
|
Return to Math.com | |
