Advanced Presentations by Design: Creating Communication that Drives Action |  | Author: Andrew Abela
Publisher: Pfeiffer
List Price: $45.00
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Rating:  9 reviews
Sales Rank: 68768
Media: Paperback
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 10.9 x 8.4 x 0.8
ISBN: 0787996599
Dewey Decimal Number: 658.452
EAN: 9780787996598
ASIN: 0787996599
Publication Date: September 22, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.
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Showing reviews 1-5 of 9
 Very Good September 7, 2009
stewartmathman (UT)
1 out of 2 found this review helpful
This book presents research evidence to back up its claims and also to debunk some of the common myths that abound when it comes to presentations created with PowerPoint, Keynote, etc.
 A great addition to a 'presentations' library. May 24, 2009
D. P. Moran (Brisbane, Australia)
2 out of 2 found this review helpful
Other reviewers have commented on the book's contentsand layout.
I am very interested in Dr Abela's distinction between Ballroom and Conference Room presentations. I believe that there is a fundamental difference between the two and that other books focus far too much on the Ballroom style presentations.
I think it is also important to note that this is published for training and HR professionals, another area not examined as fully in other presentations books.
Finally the bibliography and annotation of research into the effectiveness of certain aspects of presenting is comprehensive and up-to-date.
An excellent resource together with Dr Abela's website.
A Practical How-To Guide To Planning and Developing Compelling Presentations January 17, 2009
August Jackson (Sterling, VA USA)
4 out of 4 found this review helpful
Professor Abela has compiled a step-by-step guide to how to plan and deliver compelling presentations. Let me dissect that praise:
* Plan: Professor Abela walks you through the important questions you need to consider before you open up PowerPoint and begin pulling your slides together. This includes analyzing your audience, enumerating your objectives for the presentation and establishing a story structure through which you can marshall and convey your evidence. This is far and away the best framework of the many I have seen for pre-design work. The great thing about Professor Abela's framework for planning is that the framework is just as useful for meetings and speeches in which you will not be speaking to slides. Clearly the objectives, story and evidence are more important than the content of your PowerPoint slides. Wouldn't it be great to have a way forward if you are left with only 5 of your scheduled 30 minutes to present or the projector breaks down? Use Professor Abela's planning framework and you'll be ready.
* Deliver: Not all venues are alike, and Professor Abela takes the best of Tufte and other visualization experts to lay out guidance for designing presentations for a ballroom and a boardroom setting. Abela provides workable guidelines for using charts and layout to visually augment your message. This book includes a number of standard charts that easily and clearly represent the basic concept you are trying to convey on each slide. As much as I enjoy Tufte, Abela's book gave me direct actionable guidance that I needed to augment my spoken message with visual evidence.
Recently I applied the "Extreme Presentations" methods to a talk at a professional conference. The presentation itself (ballroom style) stood out as more visually informative than the standard corporate fare delivered by the other presenters. More important, though, is that I had clearly mapped out the change in mindset that I wanted to see in my audience. I had properly structured my talk to marshall the appropriate evidence in sequence and make the case successfully. As I created my problem-solution and anecdote outline I actually became excited for the opportunity to make my case to my audience. Following the presentation several attendees approached me to comment that I had changed their mind on the critical insight that was my goal.
Using "Extreme Presentations" to create a presentation takes longer than the standard corporate presentation (at least my first presentations developed in this model have taken longer). The quality of the visuals and the reception by the audience really does deliver a worthy return on that time investment. It's clear to my audiences that I've taken the time to think about them, consider their interests and taken care to create a good-looking and relevant set of visuals. This quality makes it clear to my audiences that I care about them, and that goes a long way towards making the audience care about what I am communicating.
A must-have for developing evidence-based presentations. December 18, 2008
Tracy A. Altman (Denver, Colorado, USA)
1 out of 1 found this review helpful
It's not every day I see a book offering chapters with names like "Marshalling your evidence" and "Assembling the anecdotes that will illustrate your evidence". Abela answers the question "What does the evidence say about presenting evidence?" This book analyzes the building blocks of effective presentations in a way I've never seen.
Abela provides specific evidence of what's most likely to work, and why, when you want people to *act* on something you present to them. But the book is more than a recap of scientific findings: It's written from the perspective of a marketer and business manager, offering practical, evidence-based advice about how to focus on a problem your audience has, and how to show them you can help solve it. Three key topics are:
1. Structuring stories. Abela presents a SCORE method for sequencing evidence: Situation, Complication, Resolution, Example. The aforementioned "Assembling anecdotes" chapter talks about three types of stories we can use: 1) One that relates directly to our situation, 2) a hypothetical story, or 3) a more metaphorical one.
2. Using graphics. The book provides numerous examples of charts and other graphics, explaining which can help you best present your data. I've heard plenty of discussions of visual presentation -- Abela goes into more detail than most, staying focused on interpreting the hard evidence about how to engage an audience.
3. Setting goals for your presentation. Abela talks about setting measurable objectives for what you want your audience to think and do differently after your presentation.
I highly recommend this to anyone who wants to present convincing evidence in a business environment.
the definitive guide October 13, 2008
Mr Bojangles (London)
2 out of 3 found this review helpful
this is 'the' book on presentations, full of indispensible information in every chapter. It would be hard to find a more comprehensive guide. If you've ever had trouble keeping an audience's attention during a presentation then you need this book. It doesn't just cover the basics but gets to the how's and whys of what makes a good presentation, how to understand & read an audience, how to plan and cater to it -with some clearly tested and effective methodology from someone who really knows.
This is the definitive guide.
Showing reviews 1-5 of 9
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