Yes!: 50 Scientifically Proven Ways to Be Persuasive |  | Authors: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Creator: Blair Hardman
Publisher: Simon & Schuster Audio
List Price: $29.99
Buy New: $13.17
as of 11/23/2009 23:49 CST details
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New (24) Used (8) from $13.17
Seller: plumcircle
Rating:  109 reviews
Sales Rank: 93305
Format: Audiobook, Unabridged
Media: Audio CD
Edition: Unabridged
Number Of Items: 5
Shipping Weight (lbs): 0.4
Dimensions (in): 5.8 x 5.2 x 1.1
ISBN: 0743583264
Dewey Decimal Number: 658.45
EAN: 9780743583268
ASIN: 0743583264
Publication Date: February 17, 2009
Availability: Usually ships in 1-2 business days
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Product Description
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. The findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.
Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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Showing reviews 1-5 of 109
 a great book! October 26, 2009
K. King (Atlanta)
This book provides meaningful, useful help in everyday life and in business. We all want to be persuasive - here's how to do it. The information is presented in short, bite size, pieces which are easy to absorb and implement. It also helps understand how consumer products are sold to us, and why some are marketed as they are. I recommend this book.
A pleasant surprise October 20, 2009
Gustavas Jankauskas (Lithuania)
From all I've read it's among the best books on persuasion and negotiations. Really powerfull techniques with scientific background. Worth reading and, of course, using.
 50 Scientific Appetizers August 9, 2009
Gian Fiero (Hollywood, California)
1 out of 1 found this review helpful
I'm not quite sure what the premise of this book was, but its primary content is derived from Robert Cialdini's groundbreaking book, "Influence." It is essentially comprised of short 2-4 page "chapters" which condense many of the principles in "Influence" and serve them to the reader in small samplings that merely scratch the surface of the various topics - unlike "Influence" which goes into much greater depth; complete with anecdotes, statistics, analysis, and field research. Overall, I'd have to say no, to Yes!
 Great Job! June 27, 2009
Clay E. Hudgins (Southwest and Southeast USA)
This is concise, focused, and practitioner oriented. Being well organized into 50 short chapters (one per technique), it is worth keeping on your bookshelf as a troubleshooting reference.
The authors performed a valuable service by organizing so much into so few words. Great job! I'm giving this 4 instead of 5 stars just because there were no new ideas that I'd not heard previously elsewhere.
If you'd like to read further into marketing, I'd recommend Philip Kotler's books, if you have the time, and if you do, start with the short one: Philip Kotler, According to Kotler: The World's Foremost Authority on Marketing Answers All Your Questions, AMACOM, 2005.
I give a big 50 yes for your book! May 15, 2009
Abdul Aziz Alzain
1 out of 1 found this review helpful
Thank you for this interesting book That I learn alot about with real world stories that would illustarate the laws and make the book more interesting. Thank very much
Showing reviews 1-5 of 109
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