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Foundations of Marketing |  | Authors: William M. Pride, O. C. Ferrell
Publisher: South-Western College Pub
List Price: $180.95
Buy New: $75.00
as of 11/23/2009 09:10 CST details
You Save: $105.95 (59%)
New (26) Used (41) from $69.92
Seller: soccerocker
Rating:  3 reviews
Sales Rank: 233886
Media: Paperback
Edition: 3
Pages: 569
Number Of Items: 1
Shipping Weight (lbs): 2.5
Dimensions (in): 10.4 x 8.4 x 1
ISBN: 0618973370
Dewey Decimal Number: 658.8
EAN: 9780618973378
ASIN: 0618973370
Publication Date: January 3, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Third Edition includes new advertisements, photos, and screen shots throughout the text; GlobalEdge features that pose questions about marketing in a global context and encourage online exploration; and Opening Vignettes that feature engaging companies intended to spark student interest. Foundations of Marketing Online, 3/e, is a multimedia eBook created to meet the needs of interactive learners. The eBook contains the same material as the printed text but is priced at nearly half the standard retail price of the paperback. The six-month eBook passkey subscription includes access to all the online and premium online content available with CL MarketingSPACE.
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| Customer Reviews:
 Great book October 4, 2009
Cheyanne Smith
I received the book Foundations of Marketing in good timing and the condition was as stated in the ad. I would buy books from them again.
 Good service February 2, 2009
Agent Scully (Texas)
The book is in excellent condition. My only complaint is that it is an instructor's copy that prevents me from selling it back to any local bookstores...apparently someone cannot read b/c it says in big, obvious lettering "DO NOT SALE" all over the front and back cover. But again, the book is in great condition and was delivered promptly.
High Quality January 29, 2009
L. Mauck (Alabama)
The book is very easy to read and comes with a lot of great examples from the real world.
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