Foundations of Marketing |  | Authors: William M. Pride, O. C. Ferrell
Publisher: South-Western College Pub
List Price: $169.95
Buy Used: $0.13
as of 3/22/2010 10:44 CDT details
You Save: $169.82 (100%)
New (32) Used (193) from $0.13
Seller: betterworldbooks_
Rating:  5 reviews
Sales Rank: 570506
Media: Paperback
Edition: 2
Pages: 560
Number Of Items: 1
Shipping Weight (lbs): 2.3
Dimensions (in): 9.8 x 8.6 x 0.8
ISBN: 0618705007
Dewey Decimal Number: 381
EAN: 9780618705009
ASIN: 0618705007
Publication Date: February 13, 2006
Availability: Usually ships in 1-2 business days
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Product Description
Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples throughout. The Second Edition retains many of the pedagogical features that make Foundations of Marketing highly accessible and popular among students. Each chapter begins with a set of learning objectives and anecdotes from a range of organizations. A chapter-ending review section--organized by learning objective--summarizes major topics, and a list of key terms covers essential vocabulary. In addition, Issues for Discussion and Review encourage further exploration of the material, and Marketing Applications exercises enhance students' comprehension of important topics. Online Exercises and practice tests prompt students to apply what they've read.
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| Customer Reviews:
Good Marketing book. February 12, 2010
T. McCue
My class MKT300, we have to read the actual book, it is an easy read, and I am getting alot out of it. (even for an accounting major)
Quickly shipped, good condition February 1, 2010
M. McKinney (Columbus, OH, USA)
This book was in good condition, and it was shipped in time for my class (and for me to read the first couple chapters). Wonderful doing business with this seller.
Great book October 4, 2009
Cheyanne Smith
I received the book Foundations of Marketing in good timing and the condition was as stated in the ad. I would buy books from them again.
 Good service February 2, 2009
Agent Scully (Texas)
The book is in excellent condition. My only complaint is that it is an instructor's copy that prevents me from selling it back to any local bookstores...apparently someone cannot read b/c it says in big, obvious lettering "DO NOT SALE" all over the front and back cover. But again, the book is in great condition and was delivered promptly.
High Quality January 29, 2009
L. Mauck (Alabama)
The book is very easy to read and comes with a lot of great examples from the real world.
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