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Never Cold Call Again: Achieve Sales Greatness Without Cold Calling |  | Author: Frank J. Rumbauskas Jr. Publisher: Wiley
List Price: $18.95 Buy New: $9.50 as of 11/25/2009 08:16 CST details You Save: $9.45 (50%)
New (43) Used (22) from $8.14
Seller: Henry B Hyde Rating: 55 reviews Sales Rank: 27116
Media: Paperback Pages: 192 Number Of Items: 1 Shipping Weight (lbs): 0.5 Dimensions (in): 8.9 x 6 x 0.6
ISBN: 0471786799 Dewey Decimal Number: 658.85 EAN: 9780471786795 ASIN: 0471786799
Publication Date: May 26, 2006 Availability: Usually ships in 1-2 business days
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Product Description "Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."- Jeffrey Gitomer, Author, Little Red Book of Selling "You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold Calling Forever Salespeople everywhere are learning the hard way that cold calling doesn't work anymore. Yet, millions of salespeople are stuck in the past, using twentieth-century sales techniques to try to lure twenty-first century customers. There has to be an easier way to find prospects - and there is. Today's most successful salespeople are using modern technology to bring prospects to them, rather than fishing for prospects over the phone or knocking on doors. Never Cold Call Again offers practical, step-by-step alternatives to traditional cold calling for salespeople, small business owners, and independent professionals who are actively building a client base. The Information Age presents endless opportunities for finding leads without cold calling. In fact, Frank Rumbauskas’s system brings prospects to the salesperson, rather than the other way around. Readers will find unbeatable sales advice on effective self-promotion, generating endless leads, how to win prospects using e-mail, prospecting on the Web, networking, developing effective proposals, and much more. Frank J. Rumbauskas Jr. (Phoenix, AZ) provides marketing consultation and coaching services to firms who wish to provide qualified leads to their sales force rather than have them spend productive work time cold calling. He is the author of the self-published hit Cold Calling Is a Waste of Time (0-9765163-0-6).
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| Customer Reviews:
Showing reviews 1-5 of 55
Total sham November 17, 2009 James Beswick (Los Angeles, CA) 1 out of 3 found this review helpful
Before you read my review, Google "Frank Rumbauskas scam" or even just his name to see what other people think...
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This has zero value to anyone in sales and is a complete sham. Look at the positive reviewer profiles and you'll quickly see that no real salesperson would rate this book positively. This is absolutely the last book you would ever read for sales advice unless you plan to fail miserably.
Don't confuse with the No More Cold Calling book which has been hijacked by these guys. If you still don't believe me, please check the nevercoldcall dot com website and their links for classic predatory advertising. And while you're at it, try to verify the "Best Business Book" award since all my efforts seem to indicate it didn't happen.
I actually hate writing reviews like this since there are so many good books out like Tara Hunt's "Whuffie Factor" that actually give a ton of useful stuff without trying to sell seminars or rip off the poor and desperate. I wish people like Frank didn't exist.
Avoid.
Yes, This is What a Sales Book Should Be About! May 4, 2009 A. Jackson (Las Vegas) 2 out of 4 found this review helpful
After working an 8 to 5 job, I had to give it up. Even in this economy, I gave up a "steady paycheck" in order to work for myself in sales. It's a good thing I don't believe anything that I hear on the news.
Now, my title is an independent contractor and I work for myself. It's great, and pay is becoming steady thanks to this book! Frank really has hit the nail on the head and brought sales technique back into the 21st century. The book give specific examples of what to do, and you'll close like crazy with something he calls "profit justification".
If you hate cold calling, read this book and stop. It's already bringing me leads and I HATE (and I mean DISPISE) cold calling!
When almost everything in business has evolved, why not your sales process? November 14, 2008 Michelle van Schouwen (MA, United States) 3 out of 4 found this review helpful
As president of a strategic marketing firm, I've felt the pain of sales. What's more, lately I've recognized that the old methods don't work - voice mail lets us avoid untimely calls, the Web helps us research potential purchases when we need them, and we've learned every way imaginable to avoid salespeople.
Never Cold Call Again's main value is in exploring ways to stop "selling" and to instead put yourself in a position in which prospects seek you out and are actually interested in talking with you (!) ...perhaps even purchasing something. While some of the proposed techniques are cheesy (sending letters with handwritten addresses on the envelope or an "approved" stamp) others make good marketing sense. Consistently sending out a newsletter, maintaining a relevant blog and adding other non-intrusive methods to build a lasting network of prospects can help you convert from a supplicant (how awful!) to a resource (how nice). Worth a read - just use your judgment when you decide which of Rumbauskas' suggestions to put into action.
Great Book, But Lacks Detail for Implementation August 5, 2008 William P. Fultz (United States) 2 out of 5 found this review helpful
Frank wrote a great book here, and certainly changed the sales world's view of cold calling. The reason why it rates only three stars is that it lacks details when it comes to implementation. The ideas expressed in this book are also becoming old rather quickly, as technology has changed even more since this book was published.
[...] June 14, 2008 William P. Fultz 2 out of 6 found this review helpful
Great book! The information here is vital to any salesperson still cold calling. Young, old, new, or experienced sales people should read this.
Will Fultz
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Showing reviews 1-5 of 55
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