Editorial Reviews:
Product Description
This indispensable key to extracting useful information from financial reports allows non-CPAs to make sense of balance sheets, income statements, and cash flow statements, and shows what these mean in relation to each other. Also covers tax reform, depreciation methods, spotting fraudulent reporting, and recent FASB rulings.
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Customer Reviews:
Showing reviews 1-5 of 35
 Suitable book for me. November 3, 2009
Kus Jayanto (Jakarta, Indonesia)
I am glad finally I found this book, "How to Read a Financial Report" by John Tracy. It is really help me to understand the financial thing. Having my engineering background I thought the financial report as easy as addition and subtraction, but I found it very confusing for me. The book is quiet easy to understand the number on the report with the background story.
I recommend the book for non financial background person like me to correctly understand the number on financial reports.
Kus Jayanto
 Well Written and properly structered July 14, 2009
Chidiebere Ajuzie (Nigeria)
I am a technology consultant, have worked across telecommunications and IT networks. I have always thought financial reports are way out on the sky. This book brought financial reports down on my desk. Never will i ever be confused. Read this book. The layout is fantastic and delivery is unparalleled, the accompanying softcopy spreadsheets are extremely useful. I recommend this for anyone who wants to read, prepare or interprete financial statements. Nice work!!
Superb guide April 6, 2009
Rolf Dobelli (Switzerland)
Taking the time to learn the basics of reading corporate financial statements can help you become more informed about your investments, your job and your business decisions. John A. Tracy provides a clearly written guide to core financial reports. He shows you how they fit together and why they matter. You will gain confidence as you work through the concepts he explains and begin to use what you learn to dig into the financials of familiar companies. In the hands of a lesser teacher than Tracy, these concepts could be confusing. In fact, the whole discussion could become a powerful soporific that descends on your mind like a fog. Instead, this book makes it interesting and clear. Everyone needs some financial awareness. getAbstract believes that this valuable introduction is a good starting point for learning to read real business data. New managers may find that Tracy opens a door and invites you to come into a room that was previously locked.
Excellent intro to reading financials January 18, 2009
Dmitriy Pavlov (Austin, TX)
This book is the excellent primer for people starting to analyze financial reports. I bought this book for my Personal MBA book club. I like its structure and layout. I learned a lot from this book.
It even taught me how to have an intelligent conversation with my "real" MBA friend.
You will learn how to read and use financial statements more easily than you dreamed possible January 13, 2009
Craig Matteson (Ann Arbor, MI)
1 out of 1 found this review helpful
The idea of trying to read the financial reports of your company (or any other company) may seem both daunting and boring. In reality, it is neither. The financial reports of a company can tell you a great deal about its financial health, its current performance, the way the management team is running the company, and can help you see the storm clouds on the horizon rather than waiting until the lightening is crashing and the winds are blowing all around you.
John Tracy is not only a financial and accounting expert; he is also a gifted and successful teacher on this subject. You can benefit from his talent and experience by getting this book and working through it. He makes the subject of financial statements easy to understand. You will learn what the statement of cash flows, income statement, and balance sheet are, what they tell you, how they fit together, and how you should use them. The author provides just enough technical material to give you real information, but narrows the focus enough so you aren't distracted by other details or overwhelmed by an ocean of information.
A terrific little book on a very important subject.
Reviewed by Craig Matteson, Ann Arbor, MI
Showing reviews 1-5 of 35
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