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How to Read a Financial Report: Wringing Vital Signs Out of the Numbers |  | Author: John A. Tracy CPA
Publisher: Wiley
List Price: $29.95
Buy Used: $16.71
as of 11/22/2009 18:16 CST details
You Save: $13.24 (44%)
New (1) Used (13) Collectible (1) from $16.71
Seller: crossroadssupply
Rating:  35 reviews
Sales Rank: 1298619
Media: Hardcover
Edition: 5
Pages: 192
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 10.1 x 7 x 0.9
ISBN: 0471329355
Dewey Decimal Number: 657.3
EAN: 9780471329350
ASIN: 0471329355
Publication Date: March 2, 1999
Availability: Usually ships in 1-2 business days
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Product Description
Lurking somewhere amidst all the figures in a financial report is vitally important information about where a company has been and where it is headed. But without a guide to isolate and interpret those numbers, the dizzying array of columns and rows doesn't add up to a hill of beans. That's why thousands of professionals and savvy individuals have referred to this bestselling resource that shows anyone how to make sense of all those numbers. If you're someone who works with financial reports or needs to understand them—but have neither the time nor the need for an in-depth knowledge of accounting—this book will help you cut through the maze of accounting information to find out what those numbers really mean. It steers you quickly and painlessly through the basic accounting concepts and line-by-line explanations of the basic financial statement. Complete with a visual guide that leads you through the intricacies of financial reporting, How to Read a Financial Report shows you how the three essential parts of every financial report—the balance sheet, the income statement, and the cash flow statement—fit together and what it all means to you and your company. Updated throughout, this new edition addresses the many changes in the financial world in the past few years, including new pronouncements of the Financial Accounting Standards Board, new income tax laws, and emerging financial reporting problems. Also, all exhibits have been made easier to follow. Features updates on: - Tax reform
- Recent FASB rulings
- Depreciation methods
- Spotting fraudulent reporting
"If you would like to have a minimal understanding of the numbers that make up a balance sheet, income, and cash flow statement . . . then How to Read a Financial Report might be just what you are looking for. Mr. Tracy's book explains in plain English the meaning of the major terms used in financial statements."—The Wall Street Journal "What distinguishes Tracy's efforts from other manuals is an innovative structure that visually ties together elements of the balance sheet and income statement by tracing where and how a line item in one affects an entry in another."—Inc. magazine "An excellent job of showing how to separate the wheat from the chaff without choking in the process."—Miami Herald "A wonderful book—organized logically and written clearly. For a Fool to be an effective investor, she has to know her way around a financial statement. This book will help you develop that skill. It's the clearest presentation of many accounting concepts that this Fool has seen. "—Selena Maranjian, The Motley Fool
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| Customer Reviews:
Showing reviews 1-5 of 35
 Suitable book for me. November 3, 2009
Kus Jayanto (Jakarta, Indonesia)
I am glad finally I found this book, "How to Read a Financial Report" by John Tracy. It is really help me to understand the financial thing. Having my engineering background I thought the financial report as easy as addition and subtraction, but I found it very confusing for me. The book is quiet easy to understand the number on the report with the background story.
I recommend the book for non financial background person like me to correctly understand the number on financial reports.
Kus Jayanto
 Well Written and properly structered July 14, 2009
Chidiebere Ajuzie (Nigeria)
I am a technology consultant, have worked across telecommunications and IT networks. I have always thought financial reports are way out on the sky. This book brought financial reports down on my desk. Never will i ever be confused. Read this book. The layout is fantastic and delivery is unparalleled, the accompanying softcopy spreadsheets are extremely useful. I recommend this for anyone who wants to read, prepare or interprete financial statements. Nice work!!
Superb guide April 6, 2009
Rolf Dobelli (Switzerland)
Taking the time to learn the basics of reading corporate financial statements can help you become more informed about your investments, your job and your business decisions. John A. Tracy provides a clearly written guide to core financial reports. He shows you how they fit together and why they matter. You will gain confidence as you work through the concepts he explains and begin to use what you learn to dig into the financials of familiar companies. In the hands of a lesser teacher than Tracy, these concepts could be confusing. In fact, the whole discussion could become a powerful soporific that descends on your mind like a fog. Instead, this book makes it interesting and clear. Everyone needs some financial awareness. getAbstract believes that this valuable introduction is a good starting point for learning to read real business data. New managers may find that Tracy opens a door and invites you to come into a room that was previously locked.
Excellent intro to reading financials January 18, 2009
Dmitriy Pavlov (Austin, TX)
This book is the excellent primer for people starting to analyze financial reports. I bought this book for my Personal MBA book club. I like its structure and layout. I learned a lot from this book.
It even taught me how to have an intelligent conversation with my "real" MBA friend.
You will learn how to read and use financial statements more easily than you dreamed possible January 13, 2009
Craig Matteson (Ann Arbor, MI)
1 out of 1 found this review helpful
The idea of trying to read the financial reports of your company (or any other company) may seem both daunting and boring. In reality, it is neither. The financial reports of a company can tell you a great deal about its financial health, its current performance, the way the management team is running the company, and can help you see the storm clouds on the horizon rather than waiting until the lightening is crashing and the winds are blowing all around you.
John Tracy is not only a financial and accounting expert; he is also a gifted and successful teacher on this subject. You can benefit from his talent and experience by getting this book and working through it. He makes the subject of financial statements easy to understand. You will learn what the statement of cash flows, income statement, and balance sheet are, what they tell you, how they fit together, and how you should use them. The author provides just enough technical material to give you real information, but narrows the focus enough so you aren't distracted by other details or overwhelmed by an ocean of information.
A terrific little book on a very important subject.
Reviewed by Craig Matteson, Ann Arbor, MI
Showing reviews 1-5 of 35
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