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The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success |  | Author: Frank J. Rumbauskas Jr.
Publisher: Wiley
List Price: $19.95
Buy New: $11.29
as of 11/21/2009 19:10 CST details
You Save: $8.66 (43%)
New (23) Used (6) from $11.29
Seller: sbd-
Rating:  11 reviews
Sales Rank: 806
Media: Paperback
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 8.8 x 5.9 x 0.6
ISBN: 0470503920
Dewey Decimal Number: 658.872
EAN: 9780470503928
ASIN: 0470503920
Publication Date: October 26, 2009 (New: Last 30 Days)
Availability: Usually ships in 1-2 business days
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Product Description
An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing. The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore. - A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business
- Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks
- A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway
- How to explode your business with social media sites like Twitter and Facebook
For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.
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| Customer Reviews:
Showing reviews 1-5 of 11
 Pragmatic Primer for Online Success November 20, 2009
Marie J. Elwood
1 out of 1 found this review helpful
I found this book through the website of one of my other favorite authors, Jeffrey Gitomer, and figured if no-nonsense Gitomer recommended it, it would be worth checking out. Indeed! Rumbauskas' book is an excellent resource for someone who is looking to expand their marketing efforts via the power of the web. It is most useful for those selling "products"; for those of us selling "services" (I'm a marketing/branding consultant) it is still extremely worthwhile. One of the things I like best about the book is the author's pragmatic perspective: he's tried and tested (literally!) many different approaches, and he tells you point-blank what works and why. This is great hands-on/step-by-step stuff, so calling it a "playbook" is a perfect description- - this is a book that you USE, and use NOW; it's not a rah-rah book of strategies or theories. It's full of battle-tested tactics, which I appreciated; I am just getting started implementing them after reading the book this week. Incidentally, throughout the book Rambauskas continually refers you to his website. While this can be distracting, he seems to be doing so with the intent of providing you with the most up-to-the-minute information; in my opinion, to remain relevant a book with so much practical online content must do something like this or it would be frustratingly out-of-date even before it was published. I highly recommend "The Never Cold Call Again Online Playbook." -Marie ([...])
Solid Information November 13, 2009
J. Waller (Augusta, ME)
3 out of 4 found this review helpful
I skim read it through once quickly and gleaned several helpful tips. Now I'm in the middle of reading it thoroughly and taking notes. Anyone complaining about this book is simply not looking for the Golden Nuggets of info in it. Instead of complaining of bait and switch try implementing some of the strategies and seeing what happens? I found chapter 6 on creating instant (and verifiable) expert status very helpful with specific instructions as to how to follow the process he used. Just my 2 cents.
Excellent Book! November 11, 2009
Marketing Maven
4 out of 5 found this review helpful
I read Frank's last book, Never Cold Call Again, and LOVED his creative approach to sales so I was excited to get his latest book. I found this one even more insightful and informative. Having spent the last few years marketing online and having tremendous success, I wish I would have had this book when I first got started... there is no telling how much more revenue I could have generated. The book is perfect for someone just getting started online and for those who might already have experience, you'll definitely find a few strategies you can implement right away!
A Great Online Playbook for Anyone in Sales or Online November 9, 2009
Kurt H. Scholle
5 out of 7 found this review helpful
The Never Cold Call Again Online Playbook is the first book in years that I've read in one sitting. I think there was some great information in the same league as Dan Kennedy, Yanik Silver and Mitch Meyerson, among others. It's similar to information that is promoted by many "so-called" gurus and I'm not surprised that Mr. Rumbauskas offers upsells and cross sells. He's a MARKETER for crying out loud! And he has great insights and ideas.
I agree with the reviewer who said the website recommendations alone are worth the price of the book. But for me, I learned some great ideas on podcasting and videocasting that I'm excited to implement. He has ton of great ideas on building website traffic and conversion. The recommendations on achieving Expert Status are wonderful.
Yes, the book itself is a bargain, but the ability to go online for more information and links is a great resource too. I'm going to order a few more of these books to give to friends.
 Worthless November 8, 2009
James Beswick (Los Angeles, CA)
4 out of 8 found this review helpful
If you want a preview of what to expect, check out the books websites which offers endless FREE BONUS materials to LEARN SECRETS of RICHES, yada yada. Yes, it's one of those. Don't confuse with the excellent "No More Cold Calling" - these authors are not related.
Showing reviews 1-5 of 11
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