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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) |  | Authors: Brian Halligan, Dharmesh Shah
Creator: David Meerman Scott
Publisher: Wiley
List Price: $24.95
Buy New: $14.13
as of 11/25/2009 07:49 CST details
You Save: $10.82 (43%)
New (30) Used (9) from $14.13
Seller: indoobestsellers
Rating:  44 reviews
Sales Rank: 446
Media: Hardcover
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 9 x 6.1 x 0.9
ISBN: 0470499311
Dewey Decimal Number: 658.872
EAN: 9780470499313
ASIN: 0470499311
Publication Date: October 19, 2009
Availability: Usually ships in 1-2 business days
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Product Description
Stop pushing your message out and start pulling your customers in
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.
• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online
The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
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| Customer Reviews:
Showing reviews 1-5 of 44
If you can only buy one marketing book get this one November 24, 2009
C. Johnston (Metairie, LA)
I'm an Internet Marketing student at Full Sail University and I would have to say that this book should be used in our Intro to Internet Marketing class. If you are trying to figure out how to make sense of social media and use it get the phone to ring or to get people to click buy on your website, buy this book. Small business owners today cannot afford to miss out on any marketing opportunity.
Disclaimer: I won a $20 Amazon Gift Card from Inbound Marketing University which I used to purchase this book.
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) November 24, 2009
Jeff Jackson (Houstin, TX)
I have been a fan of Brian Halligan and Dharmesh Shah for sometime now. HubSpot is a great company that offers great resources (FOR FREE) covering many of the topics that are in this book. I have been reading their blogs, and participating in their webinars so many of the topics in this book were not new to me. I still loved it and learned some new tips around SEO and thought of some new call to actions I will be putting on my site soon.
My favorite chapter was toward the end that basically gave companies a job description and what to look for in a inbound marketer, an issues I think companies are struggling with since traditionally trained marketers have not been taught these techniques.
I would recommend this book for anyone who is debating using social media in their company, and are struggling with how to start or approach it.
[...]
I learned a ton November 24, 2009
Bryan Hall (San Diego, CA USA)
My small business has had a presence on the web for five years now and I have dealt with SEO issues on an off for much of that time. This process has left me with more questions than answers resulting in ever increasing PPC costs. I picked up "Inbound Marketing" and was blown away by how many things I was doing wrong. There are clear reasons for my poor performance on the web and this book provides a well defined path out of the woods.
I am reinvigorated and excited about the possibilities....
Inbound Marketing Levels the Marketing Playing Field November 23, 2009
Anthony Faustino (Overland Park, KS)
Inbound Marketing: Get Found Using Google, Social Media, and Blogs is an outstanding and practical marketing strategy guide targeted to small and startup businesses. Halligan and Shah have written this book with small and startup businesses in mind because their book shares numerous insights from their own experiences as entrepreneurs (i.e., Tips from the Trenches).
* The Value of This Book *
Inbound Marketing makes a convincing case that marketing success is not limited by the size of our respective marketing budgets. Instead, these limits are now a function of our own creativity and investment of time. Inbound Marketing practically explains how small or startup businesses can practically and effectively compete with larger competitors by executing:
* Social media strategy via channels such as Twitter, Facebook, LinkedIn, etc.
* A lead nurturing and conversion process
* A sales marketing funnel process to measure campaign ROI
* The 6 Practical Benefits of Studying Inbound Marketing *
1. Understanding how/why Google plays a signifcant role in your marketing success. Here, Inbound Marketing explains in non-technical terms why inbound links (e.g., links from other websites that connect to your site or blog) play a vital role in your website's "Google Juice" or Google Authority (e.g., the number of inbound links to your web pages and the authority of those pages linking to your site).
2. Executing practical and actionable "to-do" lists at the end of every chapter. The suggestions are hardly rocket science but they require personal commitment, preseverance, and time.
3. Learning social media marketing tactics for use across all major social media channels. Halligan and Shah ably provide specific examples on how to effectively deploy blogs, Twitter, Facebook, LinkedIn, Digg, StumbleUpon, and YouTube.
4. Measuring the effectiveness of your social media marketing initiatives by channel. For example, the book guides you on how to compare the effectiveness of a Twitter campaign versus a YouTube campaign.
5. Implementing a lead nurturing process in all marketing campaigns. Why is this important? Every prospect is at a different place in the buying cycle for your particular product or service. Therefore, you want this prospect to have your organization at the "top-of-mind" even when they're not ready to buy from you (because one day they will be).
6. Informing marketing decisions (e.g., ROI) by creating a sales marketing funnel process. This process will enable your organization to measure and evaluate campaign yield along with ROI.
* The 3 Audiences Who Will Benefit from Studying Inbound Marketing *
1. Amateur Bloggers. You will learn how to build Google Authority for your blog by understanding why you don't want your blog's URL address to include the name of your blogging platform. For example, if your blog's URL address is [...] or [...] that's not good. Make sure to address this problem -- I did and my search engine results are all the better for it.
2. Marketing Professionals (especially CMOs). You will make better marketing decisions by creating a sales marketing funnel so you can measure campaign effectiveness per channel using campaign yield and ROI measurement techniques.
3. CEOs. You will learn how to monitor your competitor's activity and progress by tracking seven (7) attributes. These attributes can be tracked using free tools on the Internet. These attributes or tools are:
* Website Grade via [...]
* Number of [...] bookmarks
* Number of inbound links
* Number of Facebook fans
* Website traffic via [...]
* Google Buzz of your brand name relative to a competitor's brand name
How You'll Succeed in Marketing November 22, 2009
Diane Vautier (New Hampshire)
1 out of 1 found this review helpful
You can't go wrong reading a book about Inbound Marketing from the people who coined the phrase "Inbound Marketing".
In this book, Brian Halligan and Dharmesh Shah of HubSpot provide an ideal outline of how to shape the future of any marketing plan. Chapter by chapter they outline the key points that marketers are facing in adapting their plans to succeed in today's online world. If you weren't a believer of inbound marketing before, this book will surely make you one.
Admittedly I was fan of HubSpot long before the book was published (I have a business crush on them and am even Inbound Marketing Certified through their Inbound Marketing University), and was eagerly looking forward to the book's release. After reading it, I'm even more of a fan. The authors and their company walk-the-walk and successfully practice what they preach in their own marketing which is testament to how rock solid their philosophy is.
Get it, read it, do it. It's how you'll succeed in marketing.
~Diane Vautier
@dvautier
Showing reviews 1-5 of 44
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