Customer Reviews:
Showing reviews 1-5 of 16
 What it says on the tin November 1, 2009
A. P. Carr
0 out of 1 found this review helpful
As a professional copywriter I don't like to leave any stone unturned, so grabbed this just out of interest. It's a good grounding for newbys, though slides into a 'list everything, even if of no use to the reader' style towards the end. If you're new to copywriting it's deffo worth a look.
 Excellent book for non-numbers people! October 7, 2009
M. Bertini (Las Vegas, NV)
1 out of 1 found this review helpful
This is an excellent book that covers the basics of financial reports. As the owner of a growing business, it was also beneficial to me in helping me understand what investors will look for as I grow my company. Numbers usually make me wince, but this book was understandable and easy to read and understand, yet very informative.
 Something is missing October 7, 2009
Joe
4 out of 5 found this review helpful
I read the previous edition of this book and I thought that I should buy it as a reference. There are several chapter about ratio and the author uses real life example from the financial statements of both Hasbro and Mattel. The things that shocked me is that the financial statements are not included as they were in the first edition. Instead the author invite you to get them from their website. Not really convenient.
 I never received my item!!! It's been a month! June 23, 2009
Rebecca L. Wells (Minnesota)
0 out of 8 found this review helpful
I never received my item. Please refund my money or send the book!
Thank you,
Becky
Dummy No More May 23, 2009
Bull Masters (Missouri USA)
1 out of 1 found this review helpful
I had been exposed to financial reports before buying this book and had a cursory understanding of what they were about, but in reality the only line I really understood was whether money was made or lost during the course of the year. Now I understand how all those "other" line items play into telling a story about the success or failure of a business.
Easy read, but don't try to swallow it all at once.
Showing reviews 1-5 of 16
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