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The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns (Little Books. Big Profits) |  | Author: John C. Bogle
Publisher: Wiley
List Price: $19.95
Buy New: $9.50
as of 11/21/2009 18:23 CST details
You Save: $10.45 (52%)
New (61) Used (26) from $8.47
Seller: jrm145
Rating:  91 reviews
Sales Rank: 4957
Media: Hardcover
Pages: 216
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 7.1 x 5.2 x 1.1
ISBN: 0470102101
Dewey Decimal Number: 332.6327
EAN: 9780470102107
ASIN: 0470102101
Publication Date: March 5, 2007
Availability: Usually ships in 1-2 business days
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Product Description
Investing is all about common sense. Owning a diversified portfolio of stocks and holding it for the long term is a winner’s game. Trying to beat the stock market is theoretically a zero-sum game (for every winner, there must be a loser), but after the substantial costs of investing are deducted, it becomes a loser’s game. Common sense tells us—and history confirms—that the simplest and most efficient investment strategy is to buy and hold all of the nation’s publicly held businesses at very low cost. The classic index fund that owns this market portfolio is the only investment that guarantees you with your fair share of stock market returns. To learn how to make index investing work for you, there’s no better mentor than legendary mutual fund industry veteran John C. Bogle. Over the course of his long career, Bogle—founder of the Vanguard Group and creator of the world’s first index mutual fund—has relied primarily on index investing to help Vanguard’s clients build substantial wealth. Now, with The Little Book of Common Sense Investing, he wants to help you do the same. Filled with in-depth insights and practical advice, The Little Book of Common Sense Investing will show you how to incorporate this proven investment strategy into your portfolio. It will also change the very way you think about investing. Successful investing is not easy. (It requires discipline and patience.) But it is simple. For it’s all about common sense. With The Little Book of Common Sense Investing as your guide, you’ll discover how to make investing a winner’s game: - Why business reality—dividend yields and earnings growth—is more important than market expectations
- How to overcome the powerful impact of investment costs, taxes, and inflation
- How the magic of compounding returns is overwhelmed by the tyranny of compounding costs
- What expert investors and brilliant academics—from Warren Buffett and Benjamin Graham to Paul Samuelson and Burton Malkiel—have to say about index investing
- And much more
You’ll also find warnings about investment fads and fashions, including the recent stampede into exchange traded funds and the rise of indexing gimmickry. The real formula for investment success is to own the entire market, while significantly minimizing the costs of financial intermediation. That’s what index investing is all about. And that’s what this book is all about. JOHN C. BOGLE is founder of the Vanguard Group, Inc., and President of its Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as chairman and chief executive officer until 1996 and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four "Investment Giants" of the twentieth century; in 2004, Time named him one of the world’s 100 most powerful and influential people, and Institutional Investor presented him with its Lifetime Achievement Award.
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Showing reviews 1-5 of 91
 Good if you aren't yet convinced of the value of indexing August 28, 2009
ike9898 (Philly burbs, PA)
1 out of 1 found this review helpful
If you don't know what index investing is, or if you do and you're not practicing it, you should probably read this book. It was written by the man that invented the practice of indexing and he's been thinking and working on the subject his entire adult life (and he's old). His writing style is casual and quick to read. Unless you don't understand it, this book will probably turn you into an index investor.
If, on the other hand, you don't need to be convinced of the merits of index investing, skip this book. It is just chapter after chapter, hammering home why almost everything other than indexing is inferior. Although I did understand a few things better after reading this book, it was interspersed with too much material that is very familiar to me, and will be to you too, if you've read any investment books written by people that agree with Bogle.
Has some useful info August 20, 2009
Greg Martiniuk (New York)
I can sum up this book in two words "Index Fund".
The author argues that on almost nobody can beat the market consistently and that fees eat up a big chunk of people's profits. So investing in the low fee Index fund that tracks the entire US market is the best deal. Invest early and often.
Strategy for 99 percent of population August 13, 2009
Mariusz Skonieczny (ClassicValueInvestors.blogspot.com)
1 out of 1 found this review helpful
The philosophy behind this book boils down to:
* Own a diversified portfolio of stocks via index funds
* Hold long-term
* Do not try to beat the market
This investment strategy should be used by the majority of the population. Even Warren Buffett thinks so. This philosophy eliminates certain risks, provides tax efficiency, has low costs, and requires no research. It is the lazy person's approach, and there is nothing wrong with being a lazy investor especially if you don't have time to do your own research.
- Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market
 How to Accumulate Wealth the Worry-free Way? August 5, 2009
Jusuf Hariman (Australia)
Bogle believes that successful investing is all about common sense. He made his name as the founder in 1976, of the first ever stock market index fund, the Vanguard 500. In 2004 TIME magazine included him as one of the world's 100 most powerful abnd influencial investor. As the founder of the world's first index fund, Bogle, of course has a vested interest in promoting this type of investing. But, he supplies plenty of evidence from academics and major figures in the finance world to support his cause. These include: (1). Peter Lynch, legendary manager of the Fidelity Magellan Fund, noted in Barron's magazine that mutual fund performance was getting worse, and that "The public would be better off in an index fund".; (2),. Warren Buffett's partner in Berkshire Hathaway, Charlie Munger, is quoted as saying: "The poor guy in the general public is getting a terrible product from the professionals"; (3). Tyler Mathison, editor of Money magazine, having been critical of "boring index funds like Bogle, has admitted he was wrong: "Gunning for average is your best shot at finishing above average...Indexing should form the core of nost investors' fund portfolios".
The Little Book of Commmon Sense Investing June 29, 2009
William M. Jones
This book confirmed my faith in John C. Bogle and his integrity and simple common sense infesting.
Showing reviews 1-5 of 91
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