Advertising, Promotion, and Other Aspects of Integrated Marketing Communications |
 | Author: Terence A. Shimp
Publisher: South-Western College Pub
List Price: $221.95
Buy Used: $8.47
as of 11/24/2009 10:15 CST details
You Save: $213.48 (96%)
New (18) Used (100) from $8.47
Seller: betterworldbooks_
Rating:  3 reviews
Sales Rank: 458247
Media: Hardcover
Edition: 7
Pages: 656
Number Of Items: 1
Shipping Weight (lbs): 3.4
Dimensions (in): 11 x 8.5 x 1
ISBN: 0324321430
Dewey Decimal Number: 658.82
EAN: 9780324321432
ASIN: 0324321430
Publication Date: January 20, 2006
Availability: Usually ships in 1-2 business days
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Product Description
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
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Customer Reviews:
Came in fast and in great shape November 5, 2009
M. Monsivais
The book I purchased was used, but looks new. It was shipped fast. I would buy books again from this seller.
International Edition February 16, 2009
Andrew Paulson (McAllen, Texas)
International Edition is exactly like the regular edition, only way cheaper! Seriously consider buying this instead!
A great all-around Marketing textbook May 16, 2007
anonymous
2 out of 4 found this review helpful
This is one of the best textbooks I've used while pursuing my MBA. Instead of being mired in academic theory, this focuses on real-world, applicable concepts. In a sea of boring, overly theoretical (and ridiculously overpriced) textbooks, this is a standout - two thumbs up!
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