Refocus: Cutting-Edge Strategies to Evolve Your Video Business |  | Authors: Ron Dawson, Tasra Dawson
Publisher: Peachpit Press
List Price: $44.99
Buy New: $24.72
as of 11/22/2009 11:47 CST details
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Seller: dutchgreek
Rating:  2 reviews
Sales Rank: 92679
Media: Paperback
Edition: 1
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 8.9 x 6.9 x 0.6
ISBN: 0321635302
Dewey Decimal Number: 384
EAN: 9780321635303
ASIN: 0321635302
Publication Date: July 25, 2009
Availability: Usually ships in 1-2 business days
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Product Description
Forewords by David Hebel, Founder & CEO, Digital Juice, Inc. and Steve Weiss, Partner, Zacuto
Do you want to stand out in today’s competitive wedding, corporate, and event video markets? To be paid what you’re worth for the creative work you produce? To find an extra two hours a day to pursue your passion? To get out from under the backlog of unfinished projects? If the answer is “yes,” then this book was written for you. Read a few pages and you’ll find the authors’ unique approach to the business of video production is unlike what you’ve heard or read before. With good humor, practical advice, and a healthy dose of reality, Ron and Tasra Dawson show you how to get your business on track and transform it into the one of your dreams. The result is increased creativity, financial gain, less stress, and more time and energy to pursue the projects you are truly passionate about. You’ll learn to:
- Reclaim 525 work hours per year with one simple strategy
- Implement action items you can use today to start getting paid what you’re worth
- Assess and transform your current sales and marketing
- Design a powerful brand experience to amaze your clients and turn them into company evangelists
- Supercharge your marketing with social media like Twitter, Facebook, and blogs
- Break into commercial video production for year-round profits
You can also network and stay up-to-date at the companion Web site, bladeronner.com. Click the ReFocus link.
”Ron and Tasra will help you move mountains in your business.” —Lance Gray, CEO, PixelPops Design, LLC
”I know how busy we all can get, but if you read this book and apply the information, it will turn your world around.” —David Robin, David Robin Films
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| Customer Reviews:
it is what it says it is October 6, 2009
Ryan Koral (Royal Oak, MI)
cover to cover this book is not only gorgeous - but super helpful... it is hands-down - the best book out currently for wedding/event filmmakers... the only bummer about this book is that it came out 5 years after i started my business :) if you're new to the industry - this book has some extremely helpful suggestions... and if you're a seasoned veteran, there are still some very challenging thoughts and ways to improve your business.
Refocus is a Handbook for the New Media Videographer. August 13, 2009
billjv (Smyrna, TN United States)
2 out of 2 found this review helpful
I have just recently started my own video production business. When I saw the description for this book, I was excited that it might have at least some good information relevant to me. What I wasn't prepared for was that this book is full of information and advice I needed, at the most important time for me to have it! Rarely has a book ever coincided with my own life's timing quite like this one did.
For videographers and media producers this book offers a huge amount of great information on all kinds of topics related to a videographer business (or any business, but specifically for videographers). The section on sales and marketing is particularly helpful, and is as current as something like a printed book can be at the time of its publication. All of the info is very practical - it's obvious that the authors have lived their advice, and learned from their successes as well as their challenges. The book works to include lots of detail on both wedding videography and corporate video within it's scope, and has much advice that is applicable to both realms - although another book completely dedicated to corporate and higher-end videography and film would be a great follow-up to this book.
Most of all, it's obvious that the Dawsons love what they do, and love to share their experiences, advice and more with their readers. Their sincerity and subject knowledge make this book worth every bit of the purchase price. I know my video business will benefit (in fact it already has) from this book - and yours will too.
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