The Moment It Clicks: Photography secrets from one of the world's top shooters | 
| Author: Joe McNally
Publisher: New Riders Press
List Price: $54.99
Buy New: $29.99
as of 11/21/2009 21:39 CST details
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Rating:  183 reviews
Sales Rank: 2680
Media: Paperback
Edition: 1
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 2
Dimensions (in): 8.9 x 8.9 x 0.7
ISBN: 0321544080
Dewey Decimal Number: 775
EAN: 9780321544087
ASIN: 0321544080
Publication Date: February 2, 2008
Availability: Usually ships in 1-2 business days
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Product Description
THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.
When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.
What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.
This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”
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| Customer Reviews:
Showing reviews 1-5 of 183
 Fantastic!! Inspirational for any photographer, beginner to advanced November 13, 2009
Richard J. Cirminello
This has to be one of my all-time favorite photography books. It is packed with interesting scenarios and solutions to lighting portraits in various (some quirky) conditions.
Joe's style is humorous and insightful and the information is presented in small chunks, appropriate for reading in small doses or taking in all at once.
I have owned it for over one year and pick it up again and again to re-read various sections when I need some inspiration.
So you know: this is NOT a how-to recipe book that baby talks you through how to use gear (if you want that, buy the very disappointing follow up: Hotshoe Diaries); Joe speaks from a conceptual standpoint and sets no hard rules (except: never shoot locker room without a strobe!).
Highly recommended!!
Great book! November 9, 2009
Ronnie A. Zincone (Richmond, RI)
This book by top photographer Joe McNally is full of information and will benefit both amateur and pro shooters. What makes this book so attractive is how uniquely the information is presented. Simple and sweet. A must read for any aspiring or established photographer.
 Nice book for professional photographers October 19, 2009
J. Pastore (Melbourne, FL United States)
1 out of 1 found this review helpful
This book is geared towards professional photographers. I bought this on Scott Kelby's recommendation, thinking it would be more of instructional book, it is not. It is an entertaining read, but not what I was expecting.
Get it. October 5, 2009
David Campbell (Montgomery, Al United States)
Great book. Not only good info and tips on lighting, but some great humorous stories that any professional can relate with. I honestly like this one a lot better than the newer one.
Lovely Book September 25, 2009
Daniel E. (New Jersey)
This book is more about the stories behind Joe's pictures and not about techniques or how this kind of pictures can be made. Here and there he gives some insights, mostly about the light used in the pictures (important stuff, I'm not saying, but most of us amateurs do not afford that kind of lighting equipment anyhow, nor are we willing to travel with it anywhere...). This being said, I have to say that I've enjoyed reading it quite a lot, and I do recommend it.
Showing reviews 1-5 of 183
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