Marketing Management (13th Edition) |  | Authors: Philip Kotler, Kevin Keller
Publisher: Prentice Hall
List Price: $190.67
Buy New: $86.96
as of 11/22/2009 11:00 CST details
You Save: $103.71 (54%)
New (57) Used (148) from $79.98
Seller: vinitable
Rating:  32 reviews
Sales Rank: 10321
Media: Hardcover
Edition: 13
Pages: 816
Number Of Items: 1
Shipping Weight (lbs): 4.6
Dimensions (in): 11 x 8.8 x 1.3
ISBN: 0136009980
Dewey Decimal Number: 658.8
EAN: 9780136009986
ASIN: 0136009980
Publication Date: March 6, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.
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| Customer Reviews:
Showing reviews 1-5 of 32
 Good book for basics October 22, 2009
Monisha Charania
This is a good beginner's book as it provides the basics you need to introduce yourself to the subject. I needed it for a class but it can serve as a good reference guide as well.
 Poorly written book September 14, 2009
J.A.M. (CA.)
Book tries to cover too much.
Some issues are poorly defined.
Summaries at the end of each chapter are weak!
No problems at the end of each chapter to test your knowledge.
This might be an O.K. book for someone that already has a firm understanding of marketing.
Used this book for a graduate level class....Very painful learning experience.
Learning should be enjoyable!
Wonderful Purchasing Experience! September 3, 2009
M. Hurst (Conyers GA USA)
0 out of 2 found this review helpful
Except for the high cost of all required textbooks, this was a great transaction! I recieved this book very quickly. Thank you.
Good Book for an overview July 15, 2009
Prerit K. Souda (Los angeles, CA/ Dallas, TX)
An Excellent book. Covers a wide variety of topics in marketing although it does not go in depth of any of them. If you are looking for an overview of marketing(in totality) this book is fabulous. If you are looking for indepth knowledge of certain marketing concepts, this may not be the right book for you..
Thank you for your great service July 5, 2009
Kyeonghwan Kim
0 out of 3 found this review helpful
It was very quick ( delivery just took 3 days) and the condition of the book was perfect like new. The price was unbelievable.
Showing reviews 1-5 of 32
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