|
Consumer Behavior (9th Edition) |  | Authors: Leon Schiffman, Leslie Kanuk
Publisher: Prentice Hall
List Price: $185.67
Buy Used: $8.35
as of 11/23/2009 23:09 CST details
You Save: $177.32 (96%)
New (41) Used (141) from $8.35
Seller: glenthebookseller
Rating:  5 reviews
Sales Rank: 143876
Media: Hardcover
Edition: 9
Pages: 656
Number Of Items: 1
Shipping Weight (lbs): 3
Dimensions (in): 10.1 x 8.3 x 1.2
ISBN: 0131869604
Dewey Decimal Number: 658.8342
EAN: 9780131869608
ASIN: 0131869604
Publication Date: February 27, 2006
Availability: Usually ships in 1-2 business days
| |
| Similar Items:
| |
| Editorial Reviews:
Product Description
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning–presented in the first chapter, this model serves as a structural framework for the concepts–the building blocks–examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.
|
| Customer Reviews:
 Great Service July 11, 2009
M Michaels
Product and service was great! Received item in great shape as written and received it right away. Will look for this seller again to buy fromn
 Never even got the book! February 23, 2009
Sarah Hayduk (PA)
0 out of 1 found this review helpful
I have not even gotten the book yet! I ordered it in mid-January, e-mailed the seller twice, and sent in a report to Amazon.com. I have heard NOTHING back from anyone and I have yet to receive my book!
Good Condition, Saved Me Money February 18, 2009
M. Watje
The book arrived on time and was in pretty good condition. Much cheaper than going to my campus's book store. Thanks.
No surprises February 8, 2009
Frugal Mom (Kent, OH)
My purchase of this book was simple and there were no surprises. The condition of the book and the shipment of it were as promised.
Bad Business February 8, 2009
Gelenda Love (Chicago, IL)
I am very upset with the outcome of my book purchase. I ordered my book on Jan 9, 2009 for class and I have not received it as of yet 02/06/09. The turn around time was misleading, I was under the imression I would have my book in 3-5days and that wasn't the case at all. I am very dissatisfied with the results.
|
|
|
|
Return to Math.com | |
