Grown Up Digital: How the Net Generation is Changing Your World |  | Author: Don Tapscott
Publisher: McGraw-Hill
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Rating:  38 reviews
Sales Rank: 21457
Media: Hardcover
Edition: 1
Pages: 384
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 9.1 x 6.1 x 1.3
ISBN: 0071508635
Dewey Decimal Number: 305.23
EAN: 9780071508636
ASIN: 0071508635
Publication Date: October 3, 2008
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| • | ISBN13: 9780071508636 | | • | Condition: NEW | | • | Notes: Brand New from Publisher. No Remainder Mark. |
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Product Description
SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived.
Are you ready for it? Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay. The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide. A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing. Grown Up Digital reveals: - How the brain of the Net Generation processes information
- Seven ways to attract and engage young talent in the workforce
- Seven guidelines for educators to tap the Net Gen potential
- Parenting 2.0: There's no place like the new home
- Citizen Net: How young people and the Internet are transforming democracy
Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office. The Digital Age is here. The Net Generation has arrived. Meet the future.
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Showing reviews 1-5 of 38
 This just in: "Nothing has changed!" March 10, 2010
Captain Faris
Don Tapscott's new (2009) book, grown up digital , is a sequel (ten years along) to his first book about the same subject. He first predicted what a generation of kids would be like growing up with instant communications (cell phones, texting and Facebook) and now describes exactly how right he was. Also, he shows how cool it is to not capitalize titles.
I was just telling someone that the greatest unknown for parents raising kids today will be the impact of growing up with ubiquitous electronic communications AND with parents who themselves don't know what life stuck in non-virtual-reality can be like. Notice I said "can be like", not "is like". There is a potential for an unlimited array of experiences in the real world that many young parents are not aware of. Will the coming generation's imaginations wither and the genes for long attention spans be depleted as the boring people who don't jack-in 24/7 are selectively deselected?
Then, wonder of wonders, I was wandering in a real library with real books and saw Tapscott's book begging me to pick it up.
Here was a chance, I thought, to get some answers! But you know what you get when your anticipation takes your breath away, don't you? Right. You get sucker-punched by disappointment. It turns out Tapscott spent a lot of time and money doing research only to ignore the data and tell anecdotes that fit his desired paradigm. Pretty shifty, eh?
Since I claim this is a review I really should walk you through the process. But I just can't. Imagine all the pollyanna banalities about young people and their aspirations for a better world--got them in mind? Well, now you know what reading this book is like.
Most revealing is the book's final page that lists Tapscott's 7 key "tips" which he offers to the "Net Generation".
He says that they should:
1. Go to college
2. Work (patiently, if possible, but by all means "work")
3. Caveat Emptor
4. Eat dinner with your family (and talk, rather than sulk)
5. Respect your elders (he softens the sting by calling getting old by its euphemism, "experience")
6. Think about others more than yourselves
7. Hang in there
Some of you may recognize that this same list was implied in the ancient Latin complaint about their own own net-generation before one of them, Julius Caesar, made a name for himself not unlike JFK's. This advice, tacked on to the end of the book, plays no role in the content of the book itself. It's an after thought--as if the author realized that his theme had led nowhere and there was no punchline.
The bulk of the book is a disordered narration of anecdotes punctuated by recapping how his list of 8 characteristics of the Net-Generation look in terms of education or employment or business or family life. Those characteristics are:
1. Freedom
2. Personalizaton
3. Scrutiny
4. Social Justice in Business
5. Fun
6. Friends
7. Speed
8. Newness
So far, I'm thinking "Beatniks".
The one characteristic that attracted my interest was "scrutiny". That is, net-generation people almost naturally investigate (scrutinize) everything they learn, whether it is about the best snowboard or Kublai Kahn's democratic reforms in China. This is good news; though how it will transform teaching and mentoring and parenting methods remains to "emerge".
The one question I had (and the reason I picked up the book) was conspicuous for its absence. "How can we develop a culture of personal self-control so that the tools of the "net" (I prefer "cloud computing"as a label) can take their proper place in our lifestyles without destroying (i.e., negatively impacting) society's productivity and well-being?"
The book says, in effect, "Don't worry about it. Everything's going to be fine."
If so, then why does the author bring in his 7 tips on the last page of the book?
 Do you have kids? Must read! Don't? Must read the same!!! November 10, 2009
Luciano Palma (Brazil)
It's a must read for anyone that has kids or lives on Earth after Internet became part of our lifes...
The future is here November 7, 2009
Rafic Kamaleddine (UAE)
As a father of two of the net generation myself, the book was invaluable. As a marketer and advertising professional, it is quite revealing and educational. It is so easy to misunderstand this generation and the changes and challenges they are going through. However, Grown Up Digital helps you understand the types of challenges and opportunities that present themselves with this generation. It guides you to make things better for them. It also helps you create a conversation in the right way and in a way that makes it welcome.
A must read.
Insights for Educators August 31, 2009
Barbara Crockett (St. Louis, MO)
This book gives you a lot to think about. I especially liked the chapter on learning and the net generation. The old models of lecture don't work and those of us involved in the field of education should employ some new ways of engagement. Tapscott leaves you with hope for the next generation.
Evangelist August 24, 2009
Dr.House
1 out of 1 found this review helpful
I agree with the criticism. This book is more like an ideology than an analysis. Sponsored by parts of Corporate America it only shows the bright side of virtual life.
Showing reviews 1-5 of 38
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